Marketing Manager

This job contributes to Starbucks success by developing the overall vision and strategic plan for marketing by integrating and prioritizing the marketing communication, category and digital strategies with the business unit operating plan to drive alignment with business unit priorities and to ensure brand fit and growth and significant customer and financial returns.

Effectively leads communication, category and digital brand teams or contractors and develops direct reports and brand team members. Leads strategic and tactical alignment with Starbucks Corp regional team on integrated plans and tactical executions.

Models and acts in accordance with Starbucks guiding principles

Leadership

Setting goals for the work group, and modeling how we work together.

Identifies and communicates key responsibilities and practices to ensure the immediate team of direct reports promotes a successful attitude, confidence in leadership, and teamwork to achieve business results and respective functional strategies.

Supports the implementation of Company programs, procedures, methods and practices to promote Starbucks key messages and achieve a competitive advantage.

Leads cross‑functional alignment on marketing strategies across leadership team.

Planning and Execution

Leading the development of the integrated strategic and operational plans for the marketing work group, managing execution, and measuring results.

Developing individual plans for all marketing disciplines – marketing communication, category and digital & loyalty – that maintain and enhance Starbucks culture and internal and external reputation, build trust in the Starbucks brand, position the Company as the global coffee expert and generate increased demand for the brand.

Lead the development of the annual operating plan and budget for all marketing. Leads and enables functional leaders on the development and execution of the rolling 12 to 18‑month go‑to‑market brand and promotion communication, all category & product, and digital & loyalty programs. Prioritizes and balances all plans into a cohesive integrated marketing plan that drives sales, transactions and supports key brand differentiators.

Evaluates, plans and manages department processes and practices to ensure that programs are aligned with company business goals and objectives.

Evaluates potential business partnerships, negotiates alliances and manages ongoing relationship with alliance partners, including measurement of operating performance and delivery of shared business objectives.

Business Requirements

Provides brand clarity by building an understanding of the key brand differentiators, articulating framework for category and portfolio growth, identifying strategic roadmap for digital and loyalty evolution while translating global strategies into local relevance, brand guardrails and guidelines.

Continuously evaluates and adjusts all marketing communication, category and digital & loyalty strategies, plans and promotional programs to meet changing market and competitive conditions.

Manages ALL brand, promo and category communication process, providing input to consumer positioning, creative brief development, all‑agency creative briefing. Evaluates creative concepts and final execution against the strategy and provides effective creative feedback.

Leads development of performance measures, tracks performance, and reports results achieved.

Partner Development and Team Building

Challenges and inspires team members to achieve business results.

Conducts and ensures the completion of performance reviews.

Ensures partners adhere to legal and operational compliance requirements.

Oversees training and development of partners directly and indirectly managed and makes effective staffing decisions.

Provides coaching, direction and leadership support to team members in order to achieve partners, business and customer results.

Provides meaningful and actionable feedback to partners on a regular basis.

Develops core skills and capabilities that allow partners to be successful today and grow for the future.

Summary of Key Experience

Bachelor’s degree in business administration – Marketing, Advertising and/or Communications.

Progressive leadership experience Brand, Communication and Product/Category Management, 5–8 years.

Leading cross‑functional teams in the execution of complex, multi‑year project, 5–8 years.

Summary of Key Skills and Abilities

Strong Strategic Thinking.

Analytical and Creative Acumen – Transforming consumer insights into problem‑solving actionable strategies.

Strong Presentation and Communication Skills – Clearly and concisely, both orally and in writing.

Ability to speak, read and write in Spanish and English.

Ability to collaborate, reach consensus and resolve issues.

Setting Direction

Establishes and communicates a compelling and inspired vision, creates competitive winning strategies and plans, ensures department strategies are aligned with company strategies.

Leadership Courage

Willing to take a managed risk to drive the business forward.

Creating the Environment

Develops a positive, respectful, productive and professional work environment.

Building and Maintaining Relationships

Establishes positive connections with others so as to facilitate the attainment of business results.

Developing for the Future

Continuously develops the competencies of both self and others.

Organizational Savvy

Understands and effectively leverages the organization to accomplish business and unit goals.

Achieving Measurable Results

Consistently exceeds goals, dedicated to exceeding the expectation of internal and external customers.

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