Content Marketing Associate

We Are The People Who Give Possibilities Purpose

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it's no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.
Job Description

About the role:
This role brings content strategy to life across digital and omnichannel campaigns that support both branded and unbranded initiatives, with a strong focus on HerniaInfo.com, BD's direct‑to‑patient marketing, and the BD hernia portfolio. Sitting within the Surgery Business Unit on the AR&R Digital Marketing team, this position offers hands‑on involvement in content creation, website optimization, social media support, and cross‑functional execution. It's an exciting opportunity to gain exposure to patient education, SEO, regulated healthcare marketing, and MLR‑driven workflows, while contributing across the full content development lifecycle in a highly collaborative environment.
Key responsibilities include:
Content Creation
Draft, edit, and proofread content for websites, social media, email, and campaign assets under the direction of the Sr. Manager, Content Marketing.
Translate clinical and product information into clear, patient-friendly and action-oriented content aligned to BD brand and compliance standards.
Support development of creative briefs, content outlines, and assets—including reviewing and maintaining Figma templates and partnering with designers to ensure consistent, on brand execution.
Help implement SEO and AI-era content best practices (e.g., keyword updates, on page optimization, schema/content tagging, internal linking) and utilize tools such as Semrush to identify opportunities.
Stay current on evolving content marketing trends and agency best practices (e.g., channel/platform updates, content formats, measurement approaches) and proactively recommend improvements to workflows and output.
Social Media & Community Engagement
Manage the social content calendar, create and schedule posts, and monitor comments, questions, and community interactions for HerniaInfo social channels in alignment with governance guidelines.
Partner with analytics to gather performance data, surface insights, and support reporting to grow social reach and engagement.
Digital Platform Management & MarTech Enablement
Maintain and update content within CMS platforms (e.g., AEM) following established governance, accessibility, and editorial standards.
Support ongoing updates to HerniaInfo.com and branded DTP sites, including page builds, content refreshes, metadata updates, QA, and post‑launch monitoring.
Build working knowledge and day-to-day operational proficiency in BD's MarTech stack: Marketo, ClickUp, Optimizely, Knack, AME, and Figma, to help run and scale content marketing execution.
Project Coordination & Operations
Support execution of integrated campaigns by coordinating timelines, deliverables, and content needs across teams, managing project management tools to ensure timelines are met.
Collaborate with product marketing, digital, UX, MLR, PR, legal/regulatory, and agency partners to keep content moving through drafting, review, approvals, and launch.
Assist in preparing content for MLR (medical, legal, and regulatory) submission and governing approval workflows; track status, versioning, and required documentation.
Maintain organized content libraries, version control, and documentation, ensuring all content adheres to brand, editorial, accessibility, and compliance standards.
Assist in managing editorial calendars, content roadmaps, and prioritization frameworks; remain nimble as priorities shift and new business needs emerge.
Demonstrate ownership of learning the BD way of marketing, including regulated healthcare requirements, internal processes, and stakeholder expectations, and apply learnings to continuously improve execution quality and speed.
About you:
You are a professional marketer eager to build a strong foundation in healthcare marketing while contributing to a high-visibility, high-impact business area within one of the world's leading MedTech companies.
Required education and experience:
Bachelor's degree in Marketing, Journalism, Communications, Public Relations, or related field.
At least 2 years of experience in content marketing, digital marketing, or related roles.
Strong writing, editing, and storytelling skills with exceptional attention to detail.
Curiosity and a learner mindset, motivated to stay at the forefront of content marketing and agency best practices (content formats, channel/platform changes, measurement, and AI-enabled workflows).
Familiarity with marketing technology tools; ability to build practical, hands-on proficiency to support day-to-day content marketing execution.
Basic understanding of digital content, SEO, and social media best practices; ability to apply guidance to improve discoverability and performance.
Highly organized with strong project management fundamentals; able to manage multiple tasks, meet deadlines, and work collaboratively in a matrixed environment.
Comfortable navigating ambiguity, shifting priorities, and evolving business needs while maintaining quality and compliance.
Candidate must be able to support Central and/or Eastern Time zone work hours
Preferred Qualifications
Master's Degree
Experience in MedTech, healthcare, pharma, biotech, or other regulated industries
At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.
For certain roles at BD, employment is contingent upon the Company's receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD's Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.
At BD, we are committed to supporting our associates' well-being, development, and success through a performance-based culture. For this position, BD offers a competitive compensation package along with the following benefits specific to this role:
Annual Bonus
Potential Discretionary LTI Bonus
Potential reimbursement of vehicle use/mileage
Potential reimbursement of phone use
Health and Well-being Benefits
Medical coverage
Health Savings Accounts
Flexible Spending Accounts
Dental coverage
Vision coverage
Hospital Care Insurance
Critical Illness Insurance
Accidental Injury Insurance
Life and AD&D insurance
Short-term disability coverage
Long-term disability insurance
Long-term care with life insurance
Other Well-being Resources
Anxiety management program
Wellness incentives
Sleep improvement program
Diabetes management program
Virtual physical therapy
Emotional/mental health support programs
Weight management programs
Gastrointestinal health program
Substance use management program
Musculoskeletal surgery, cancer treatment, and bariatric surgery benefit
Retirement and Financial Well-being
BD 401(k) Plan
BD Deferred Compensation and Restoration Plan
529 College Savings Plan
Financial counseling
Baxter Credit Union (BCU)
Daily Pay
College financial aid and application guidance
Life Balance Programs