Marketing & Social Media Specialist

We are seeking a highly creative, detail‑oriented Marketing & Social Media Specialist to lead our store’s visual storytelling and digital presence while supporting sales floor operations. This role is ideal for someone who thrives in a fast-paced, customer service driven environment and is passionate about luxury, content creation, and client engagement.

Key Responsibilities
Marketing & Content Creation

Manage all digital and print marketing materials

Create on‑brand, trend‑aware content for Instagram, including posts and stories

Develop two email campaigns per week using Canva or Adobe Photoshop

Design and write all creative assets and copy for Meta and Google ad campaigns

Produce one promotional postcard per month aligned with a central theme or campaign

Create one in‑store poster per month with clear, visually impactful messaging for street visibility

Identify and capture ongoing photo and video content opportunities (“always be creating”)

Manage and coordinate influencer collaborations

Photoshoots & Creative Direction

Collaborate with the team to select jewelry pieces for photoshoots

Conceptualize styling, props, and overall creative direction while ensuring jewelry remains the focal point

Execute and assist with photoshoots to maintain a consistent luxury aesthetic

Client Experience & E‑Commerce

Respond promptly and professionally to all online customer inquiries via email

Manage Instagram DMs and comments with a brand‑aligned voice

Fulfill and ship online orders with attention to detail and presentation

Assist clients on the sales floor as needed

Confidently communicate product knowledge and brand story

Build genuine connections with clients and contribute to a welcoming boutique environment

Collaborate with the sales team to follow custom projects and production for content opportunities

Qualifications

Creative, detail‑oriented, and highly organized

Strong understanding of visual branding and social media trends

Proficiency in Canva and/or Adobe Photoshop

Ability to manage time effectively and work independently

Comfortable multitasking in a fast‑paced environment

Team‑oriented with a willingness to support beyond primary responsibilities

Strong communication and customer service skills

Preferred Experience

Background in luxury retail, jewelry, fashion, or design

Experience with content creation, digital marketing, or social media management

Familiarity with Meta and Google Ads platforms

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