Segment Public Relations Senior Specialist

Segment Public Relations Senior Specialist

Do you excel at crafting clear, compelling narratives that strengthen brand reputation?

Do you enjoy partnering across teams to deliver strategic communications that support business priorities? Join our Team

Baker Hughes (NASDAQ: BKR) provides technology and solutions to industrial and energy customers worldwide. With more than a century of experience and a global footprint in more than 120 countries, we are rewriting The Energy Equation™, making energy safer, cleaner, and more efficient for people and the planet.

Roles and Responsibilities

Drafting and editing diverse communication materials, including press releases, external messaging, and media briefs in accordance with AP Style.

Ensuring all content aligns with brand guidelines, enterprise narrative, and strategic objectives.

Owning KPI measurement and analyzing data (reach, SOV, campaign metrics) to drive insights and inform decisions.

Providing administrative support to the PR & Media Relations function, including budget tracking, subscription management, and coverage reporting.

Developing and implementing strategic communication plans, including pitching stories to global and trade media.

Serving as a primary point of contact for media inquiries and coordinating accurate, consistent responses.

Supporting the organization in managing reputation during sensitive issues or crises.

Collaborating with leadership to align media efforts with corporate goals, including managing media lists and monitoring coverage.

Preparing media briefings for interviews and leadership engagements.

Building and nurturing relationships with journalists, reporters, and media influencers.

PR Strategy & Content Development

Drafting and editing high‑quality communication materials across multiple formats.

Ensuring all messaging aligns with brand standards, enterprise priorities, and AP Style.

Supporting integrated communication planning across campaigns, announcements, and corporate initiatives.

Media Relations & Storytelling

Pitching stories to global and trade media to secure meaningful coverage.

Serving as a primary point of contact for media inquiries and coordinating accurate, timely responses.

Building and maintaining strong relationships with journalists, reporters, and industry influencers.

Preparing media briefings, talking points, and interview materials.

Performance Measurement & Reporting

Owning KPI tracking and analyzing PR performance metrics to generate actionable insights.

Monitoring media coverage and maintaining accurate reporting dashboards.

Using data to inform strategy, optimize messaging, and strengthen media engagement.

Crisis & Issues Management

Supporting the organization in managing reputation during sensitive issues or crises.

Maintaining a calm, professional approach when navigating high‑pressure situations.

Aligning crisis responses with legal, compliance, and enterprise communications teams.

Cross-Functional Collaboration

Collaborating with segment leadership to align PR efforts with business goals.

Partnering with internal teams, agencies, and vendors to ensure alignment and timely execution.

Facilitating approvals and stakeholder engagement across functions.

Qualifications

Hold a Bachelor’s degree in Communications, Public Relations, Journalism, or a related field.

Have 6–8 years of experience in media relations, PR, or corporate communications.

Have demonstrated strong writing, editing, and storytelling skills with mastery of AP Style.

Bring proven experience in proactive pitching and crisis management.

Have been able to manage multiple projects under pressure while meeting deadlines.

Have demonstrated strong analytical skills and the ability to interpret data to inform decisions.

Have provided strategic PR counsel and effectively managed client needs and challenges.

Have fostered positive stakeholder relationships and facilitated cross‑functional collaboration.

Have maintained a calm, professional approach to conflict and crisis communications.

Have a familiarity with AI‑assisted tools for content drafting, compliance checks, and workflow efficiency.

Key Skills & Competencies

PR strategy and execution

Media relations and storytelling

Crisis and issues management

Strong writing and editorial excellence (AP Style)

Stakeholder influence across matrixed environments

Analytical and data‑driven decision‑making

Ability to balance governance with hands‑on execution

Strong problem‑solving and prioritization skills

Continuous improvement mindset

Commitment to leveraging digital and AI tools in daily work

Benefits

Contemporary work‑life balance policies and wellbeing programs

Comprehensive private medical care

Life insurance and disability coverage

Tailored financial programs

Education assistance

Generous parental leave

Mental health resources

Dependent care support

Additional voluntary benefits

You will be eligible to participate in company‑sponsored benefit programs, including health & welfare programs and the Thrift Plan (401k). Coverage options and contribution amounts are related to your benefit elections, base salary level, and specific requirements of each of these plans.

This position is eligible for our comprehensive and competitive benefits package, which can be found here, and is further eligible for additional forms of compensation such as bonuses subject to the terms of the applicable benefit plans or policies.

The Baker Hughes internal title for this role is: Communications Senior Specialist – PR and Community Relat

About Us
We are an energy technology company that provides solutions to energy and industrial customers worldwide. Built on a century of experience and conducting business in over 120 countries, our innovative technologies and services are taking energy forward – making it safer, cleaner and more efficient for people and the planet.

Join Us
Are you seeking an opportunity to make a real difference in a company that values innovation and progress? Join us and become part of a team of people who will challenge and inspire you! Let’s come together and take energy forward.

Baker Hughes Company is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

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