Associate Brand Manager

Title: Associate Brand Manager
Location: Chicago, IL

Job Type: Full Time

About the Role
We’re looking for a strategic Associate Brand Manager to contribute to growth in our vapes and edibles portfolio. As the Associate Brand Manager, you’ll support new product launches—from concept through commercialization—collaborating closely with Creative, Insights, Trade, and Analytics teams to deliver impactful campaigns and in‑sector innovation. Using performance metrics and trend analysis, you’ll monitor brand performance, category trends, and identify insights to guide strain strategy and broader brand activations. You will collaborate closely with the Digital, Social, and Media teams to optimize our brands’ online and eCommerce presence. In this role, you’ll partner with agencies and field teams to maintain brand integrity, execute against key brand objectives, and bring compelling brand storytelling to life across retail channels.

What You’ll Do

Work with agencies and internal teams to ensure timely delivery of creative assets for campaigns and product launches.

Support retail activations, promotional programs, and communication with field teams.

Help track and reconcile marketing budgets, ensuring accuracy and alignment with financial goals.

Coordinate the creation and distribution of branded merchandise and point‑of‑sale materials.

Partner with digital teams and partners to enhance social media content, develop and execute influence strategies, and grow eCommerce performance.

Gather and analyze market data to identify emerging trends and inform brand strategies.

What You’ll Bring

2–3 years of experience in brand marketing, trade marketing, or a related field—preferably within CPG or highly regulated industries (e.g., cannabis, alcohol, pharmaceuticals, nutrition, etc.)

Bachelor’s degree in Marketing, Business Administration, or a related discipline.

Proficiency in digital and social marketing execution, including campaign support, content coordination, and performance measurement.

Strong analytical mindset—comfortable gathering market and category insights (e.g., Nielsen, IRI), conducting post‑campaign analyses, and informing strategic decisions.

Cross‑functional and agency collaboration skills, supporting creative development, trade and retail activations, and stakeholder communications.

Strong written and verbal communication skills, project management, and interpersonal abilities—able to coordinate and meet project timelines across teams and agencies.

Benefits

Medical, dental, and vision insurance*

Health Savings Account (HSA) and/or Flexible Spending Account (FSA)*

Employee Assistance Program (EAP)

Wellness program and challenges

Gym discounts

401(k) retirement plan with company match

Life and disability insurance*

Supplemental Critical Illness, Hospital Indemnity and Accident Insurance*

Commuter benefits*

Paid time off (PTO) including vacation, sick leave and holidays

Parental leave

Bereavement leave

Employee discounts

Recognition programs

Pet insurance*

Illinois Hiring Range: $71,000—$78,500 USD

Curaleaf is an equal opportunity employer. Curaleaf recruits, employs, trains, compensates, and promotes regardless of race, religion, color, national origin, gender identity, sexual orientation, physical ability, age, veteran status, and other protected status as required by applicable law. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation. Individuals adversely impacted by the war on drugs are encouraged to apply.

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