Digital Product Manager

We are seeking an experienced

Digital Product Manager

to lead the implementation of digital product initiatives, ensuring they meet business goals and exceed customer expectations.
This role plays a critical part in shaping marketing objectives by ensuring digital experiences are intentional, discoverable, and aligned to business and brand priorities. You will work within a cross‑functional team to prioritize the product backlog, deliver iterative value, and enhance user experiences. Your insights will be crucial in influencing process improvements and experience enhancements.
We invite those who are passionate about innovation and simplifying consumer journeys to join our dynamic team and help redefine digital experiences!
Position Responsibilities

Product Discovery, Strategy & Planning

Ensure roadmaps account for functional and content needs, governance considerations, distribution strategy, and performance outcomes across key journeys.
Partner with SEO, Marketing, and Experience teams to shape experience‑led content strategies that support business objectives across awareness, consideration, conversion, and retention.
Translate business and marketing objectives into clear digital experience, content, and functional requirements.
Align stakeholders around product vision, priorities, and trade‑offs to ensure shared understanding of strategic goals and roadmap direction.
Product Delivery & Agile Execution

Participate in agile ceremonies (planning, refinement, stand‑ups) and provide ongoing visibility into delivery progress, risks, and dependencies.
Partner with Marketing and cross‑functional teams to support campaign execution, launch readiness, and timeline alignment across digital touchpoints.
Lead or support user acceptance testing to ensure delivered features meet quality standards and defined requirements.
Insights, Measurement & Optimization

Define, track, and analyze key product, content, and engagement KPIs in partnership with Analytics and Marketing teams.
Use data and insights to inform prioritization, optimize journeys, improve content effectiveness, and enhance conversion performance.
Apply structured prioritization frameworks (e.g., RICE, MoSCoW, Eisenhower Matrix) to align backlog and roadmap decisions with business impact.
Collaborate with measurement teams to ensure accurate, timely, and actionable reporting.
Platform, Experience & Enablement

Execute against a digital roadmap that modernizes platforms using secure, scalable, enterprise and headless architectures.
Leverage global design systems to deliver consistent, accessible, and scalable user experiences.
Support personalization strategies that improve engagement and deliver measurable business value across digital channels.
Change Management & Stakeholder Alignment

Support go‑to‑market and adoption efforts through coordinated rollout planning, training, communication, and feedback loops.
Act as a connector across Product, Marketing, Experience, Sales, and Support teams to ensure consistent execution and messaging.
Required Qualifications

Minimum 5 years of experience in marketing roles.
1–2 years of experience supporting or owning digital products with demonstrated delivery outcomes.
Familiarity with digital analytics tools (e.g., Adobe Analytics, Google Analytics) and KPI‑driven optimization.
Strong analytical and problem‑solving skills with the ability to translate data and insights into action.
Effective communication and collaboration skills across product, design, engineering, and marketing teams.
Bachelor’s degree preferred or equivalent practical experience.
Preferred Qualifications

Experience partnering with content, brand, SEO, or marketing teams to support business and customer outcomes.
Working knowledge of enterprise digital platforms (e.g., Adobe Experience Manager, Sitecore, Salesforce) and headless/API‑first ecosystems.
Awareness of personalization tools (e.g., Adobe Target, Optimizely) and consent/privacy considerations.
Experience working with design systems and scalable digital workflows.
Familiarity with agile delivery tools such as Jira or Rally.
Customer‑centric mindset with experience synthesizing qualitative and quantitative feedback.
Awareness of emerging technologies, including AI, and their potential application to digital experiences.
What We Offer

We’ll empower you to learn and grow the career you want.
We’ll recognize and support you in a flexible environment where well‑being and inclusion are more than just words.
As part of our global team, we’ll support you in shaping the future you want to see.
Location

Boston, Massachusetts
Work Mode

Hybrid
Salary Range (Massachusetts)

$73,350 - $122,250 USD
EEO Statement

Manulife es un empleador que ofrece igualdad de oportunidades. En Manulife/John Hancock, valoramos nuestra diversidad. Nos esforzamos por atraer, formar y retener una fuerza laboral tan diversa como los clientes a los que prestamos servicios, y para fomentar un entorno laboral inclusivo en el que se aprovechen las fortalezas de las culturas y las personas. Estamos comprometidos con la equidad en las contrataciones, la retención de talento, el ascenso y la remuneración, y administramos todas nuestras prácticas y programas sin discriminación por motivos de raza, ascendencia, lugar de origen, color, origen étnico, ciudadanía, religión o creencias religiosas, credo, sexo (incluyendo el embarazo y las afecciones relacionadas con este), orientación sexual, características genéticas, condición de veterano, identidad de género, expresión de género, edad, estado civil, estatus familiar, discapacidad, o cualquier otro aspecto protegido por la ley vigente. Nuestra prioridad es eliminar las barreras para garantizar la igualdad de acceso al empleo. Un representante de Recursos Humanos trabajará con los solicitantes que requieran una adaptación razonable durante el proceso de solicitud. Toda la información que se haya compartido durante el proceso de solicitud de adaptación se almacenará y utilizará de manera congruente con las leyes y las políticas de Manulife/John Hancock correspondientes. Para solicitar una adaptación razonable en el proceso de solicitud, envíenos un mensaje a hr@manulife.com.

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