Lifecycle Marketing Manager

Lifecycle Marketing Manager

Chicago, Illinois
Company Name: IG US Holdings, Inc. Role: Lifecycle Marketing Manager Location: Chicago, IL - Hybrid 3 days/week in office
We're looking for a strategic Lifecycle Marketing Manager to own and optimize the complete customer journey from acquisition through retention. You'll drive trading account growth and sustained engagement through data-driven, personalized campaigns across email, SMS, push, and in-app messaging.
You'll lead a team and collaborate cross-functionally with Marketing, Product, Analytics, Creative, and Compliance to deliver on shared business KPIs.
What You'll Do:
Strategy & Execution
Develop and execute lifecycle marketing strategies to drive trading account growth and maximize customer lifetime value
Own acquisition, activation, engagement, retention, and win-back targets across the customer journey
Plan, build, and launch personalized multi-channel campaigns across email, SMS, push notifications, and in-app messaging
Design and deploy automated campaigns leveraging behavioral triggers and lifecycle stage
Manage marketing automation platforms and ensure seamless integration with our tech stack
Optimization & Analytics
Manage a rigorous CRO and experimentation roadmap to optimize full-funnel program performance
Define success metrics and KPIs, monitor performance, and deliver regular readouts to leadership
Use data analytics tools to derive actionable insights and drive continuous improvement
Build sophisticated customer segmentation and personalization strategies at scale
Leadership & Collaboration
Lead and mentor a team of up to 3 lifecycle marketing professionals
Partner with Product and Product Marketing to align lifecycle efforts with product launches and business goals
Work with Creative to develop compelling messaging and assets that resonate with traders
Coordinate with Compliance to ensure all communications meet regulatory requirements
Present channel strategy and campaign results to cross-functional partners and executive leadership
Who You Are:
5-7 years of lifecycle marketing experience building and scaling lifecycle programs
3+ years of people management experience
Expert-level proficiency with marketing automation platforms
Proven track record executing personalized multi-channel campaigns (email, SMS, push, in-app)
Strong analytical skills with experience using data analytics tools and CRO/experimentation methodologies
Deep experience with customer segmentation and personalization at scale
Actively incorporates AI tools into day-to-day marketing workflows to drive smarter decisions and better outcomes
Strong project management skills managing multiple concurrent campaigns
Excellent communication and presentation skills
Experience collaborating with Product, Analytics, Creative, Tech Ops, and Compliance
Demonstrated ownership mindset with ability to execute end-to-end with autonomy
Preferred Experience:
Background in fintech, trading platforms, or financial services
Experience in regulated industries (FinTech, Wealth Management)
Knowledge of FINRA and SEC marketing requirements
Company Perks + Benefits:
Performance Bonuses
Stock Purchase Options
Medical/Vision/Dental Benefits
401k Plan
20 Paid Vacation Days (plus an additional paid vacation day the month of your birthday!)
10 Paid Sick Days
Gym Membership Reimbursement
Commuter Benefits
Pet Insurance
Wellness & Mental Health Programs
Charitable Donation Matching
Two Paid Volunteer Days Off
Daily catered lunch when in the office
Full kitchen with snacks and beverages
In-building gym
Shuttle to/from Metra
Salary Range: $120,000 - $148,000 The actual salary offered will be based on the candidate's level of experience and qualifications.
Discretionary Performance Bonus: 8-12% of base salary based on individual and company performance.
About IG|tasty: IG North America is home to tastytrade, tasty live, tastyfx, and tastycrypto—a family of brands built to democratize trading and empower individual investors. Founded in Chicago by the creators of thinkorswim, acquired by London-based IG Group in 2021, we combine startup innovation with the backing of a FTSE 100 fintech operating across five continents serving over 1.3m customers and handling billions of dollars in transactions – built on scale, trust, and proof.
From our headquarters in Chicago's Fulton Market, our team builds award-winning trading platforms, produces live financial education content daily, and creates technology that makes complex markets accessible. tastytrade is our retail brokerage for self-directed investing and trading, with tasty live providing content to educate our customers. tastyfx is the fastest-growing forex broker in the US. tastycrypto provides self-custody digital wallets for decentralized finance.
We're a lean, collaborative team that values autonomy, pragmatism, and impact. Whether you're building technology, creating content, serving customers, or supporting operations, you'll work alongside people who are passionate about disrupting traditional finance and genuinely care about helping traders succeed. Our culture rewards initiative, embraces experimentation, and measures success by the value we create for our users. The bar is high – bring a curious and forward-thinking mindset and we'll give you the platform to define what comes next. Join us at IG|tasty – the future gets built here.
Location: Our office is in the West Loop - Chicago's growing center of tech, great cuisine, and high-end bars.
tastytrade | tasty live | tastyfx | tastycrypto 1330 W Fulton Market, Chicago, IL 60607
*Don't meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they have every single qualification. Our team is dedicated to building a diverse, inclusive, and authentic workplace, so if you're excited about this role, but your experience doesn't align perfectly, we encourage you to apply anyway. You may be just the right candidate for this or other roles!