Founded by world-renowned makeup artist Mario Dedivanovic, Makeup by Mario is a fast-growing prestige beauty brand redefining artistry-driven makeup. With a powerful presence across leading global beauty retailers and direct-to-consumer channels, we deliver innovative, high-performance products rooted in artistry, craft, and education.
Role Overview
Reporting to the VP Creative, the Senior Social Art Director will lead cross-functional collaboration across the creative team to concept, execute and deliver high-impact creative for our social media platforms and paid media.
Key Responsibilities
Partner with VP Creative, VP Marketing, Social Media Manager and Public Relations Manager on concepting and art direction for all social media channels and paid social
Owns output
Lead concept ideation and visualization for social campaigns across platforms, aligned to NPL and evergreen creative cadences
Drive visual research and trend interpretation across photography, video and social to maintain and grow platform engagement
Collaborate with the production team to build shoot schedules, run-of-show documents and casting summaries
Manage and mentor graphic designers, content creators, video editors and retouchers
On Set
Support the Creative Director and campaign Art Directors on secondary sets; oversee campaign and evergreen social and digital needs
Manage social capture sets for on-figure, still-life and video
Post Production
Supervise designers in maintaining tight image and typography reproduction standards
Oversee retouching and video post-production in partnership with the team to uphold high standards across all platforms
Key Competencies
Relevant art direction experience in beauty and/or fashion, including graphic design, concepting and on-set team management
Social native with deep fluency in emerging trends across Instagram, TikTok and YouTube; able to reinterpret for the brand environment
Strong familiarity with beauty and lifestyle talent and the broader social community
Knowledge of beauty and fashion photography and cinema is a strong asset
Strong graphic design foundation with technical typography skills
Proficient in InDesign, Illustrator, Photoshop and Premiere
Post-production oversight experience across both still
Qualifications
Required
Bachelor's degree in Graphic Design, Fine Arts, Visual Communications or a related field — or equivalent professional experience
8+ years of art direction experience, with significant time in beauty, fashion or lifestyle brands
Proven track record concepting and executing social-first creative across social media channels
Experience managing and directing creative teams including designers, editors and retouchers
Strong on-set experience managing social capture for both still and video
Proficiency in Adobe Creative Suite: InDesign, Illustrator, Photoshop and Premiere
Post-production oversight experience across still and video
Preferred
Experience at a DTC, prestige beauty brand, or background in fashion preferred
Familiarity with paid social creative requirements and platform specs
Existing relationships within the beauty and lifestyle talent community
Knowledge of beauty and fashion photography, casting and production
Experience working within new product launch calendars and evergreen creative cadences
What We Offer
Hybrid - four days in office and one day remote
Medical, dental and vision insurance
Health savings account (HSA), flexible spending account (FSA), dependent care FSA
OneMedical membership
Health Advocate, Talkspace and partnership with Kindbody
Life insurance and supplemental life insurance
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Senior Art Director
MAKEUP BY MARIO, New York, NY, United States