Senior Vice President, Marketing

Job Type

Full-time

Description

The SVP of Marketing serves as the strategic marketing leader for Shelby County State Bank, responsible for aligning the bank's brand, messaging, and marketing efforts with its overall strategic direction.

This executive role partners closely with executive leadership to translate strategic priorities into clear, actionable marketing plans that support growth across loans, deposits, and customer relationships.

The SVP of Marketing serves as the steward of SCSB's brand - Family. Service. Community. - while ensuring marketing efforts are cohesive, forward-looking, and aligned with the banks long-term vision and community focus.

Requirements

Strategic Marketing Leadership

Partner with executive leadership to shape and execute marketing strategies aligned with SCSB's strategic priorities
Translate business objectives into clear, actionable marketing plans that support organizational growth
Brand & Market Positioning

Lead and evolve SCSB's brand identity: Family. Service. Community.
Ensure consistent, market-relevant messaging across all communities and channels
Strengthen the bank's community presence while aligning branding with growth initiatives
Marketing Execution & Channels

Oversee a multi-channel marketing strategy spanning digital, community engagement, and targeted outreach
Ensure content and campaigns effectively support brand awareness, customer education, and product growth
Growth & Performance

Align marketing initiatives with loan growth, deposit growth, and customer acquisition and retention goals
Establish and monitor key performance indicators (KPIs) to measure campaign effectiveness and business impact
Collaborate with lending and retail teams to support growth efforts across markets
Communications & Public Relations

Lead internal and external communications strategy, ensuring clarity and consistency
Oversee media relations, community messaging, and reputation management
Support executive leadership in communicating strategic initiatives and organizational changes
Team Leadership & Operations

Lead and develop the marketing function, including direct oversight of the VP of Marketing
Manage the marketing budget and allocate resources to maximize impact and efficiency
Oversee external agencies, vendors, and partners
Provide market insights and competitive intelligence to inform strategic decision-making
Key Competencies

Strategic thinker with a collaborative leadership style
Strong expertise in brand development, marketing strategy, and execution
Solid business and banking acumen
Ability to connect marketing efforts to measurable organizational outcomes
Executive presence with strong communication and influence skills
Customer-focused mindset with a passion for community banking
Supervisory Responsibilities

Directly lead:

VP of Marketing (execution, branding, PR, social)
Collaborate with Business Development Officer (growth initiatives)

Qualifications

10+ years of marketing leadership experience
Experience in financial services or relationship-driven industries preferred
Demonstrated ability to:

Develop and execute marketing strategies
Lead content and channel execution
Work effectively with executive leadership

Disclaimer

This job description is not exhaustive and may be adjusted by management. Employment is at-will and may be terminated by either party at any time, with or without cause.

All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

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