Web3 Marketing Manager

Marketing Manager

Worthland Consulting Inc. is a premier recruitment agency based in Canada, specializing in the Web3 and crypto sectors. Our mission is to connect top-tier talent with groundbreaking opportunities in these industries. Whether you're seeking a new role or looking to hire, we're here to assist.
We are hiring a proactive and results-driven Marketing Manager to join our client's dynamic team in the Web3 space. This role is ideal for someone with a passion for blockchain technology and strong marketing expertise. As a Marketing Manager, you will lead client-focused projects, oversee social media strategies, craft impactful narratives, and execute integrated marketing campaigns. The ideal candidate will have experience managing partner relationships, developing content, and optimizing marketing performance in a rapidly evolving industry.
Key Responsibilities:
Oversee all aspects of strategic client accounts, including project management, documentation, timelines, and resource allocation to ensure timely delivery.
Manage social media accounts (primarily Twitter), ensuring engaging, consistent content aligned with the company's voice and goals.
Leverage PR expertise and Web3 media knowledge to craft compelling narratives, boost brand visibility, and foster authentic connections within the community.
Write and edit content for weekly blog posts, tutorial articles, and social media updates, highlighting product rollouts, integrations, and developments.
Develop, execute, and optimize integrated marketing campaigns across platforms, including social media, website, PR, tutorials, ads, and more, while tracking performance and implementing optimization strategies.
Coordinate the creation of marketing assets (e.g., banners, videos, newsletters), ensuring clear communication of campaign requirements and goals.
Monitor and analyze the performance of marketing initiatives, providing regular KPI reports and adjusting strategies as needed.
Conduct market analysis to identify trends, user needs, and competitive landscape, adapting strategies to meet evolving demands.
Occasionally represent the company at public events such as conferences, AMAs, and online spaces.
Handle other related duties and responsibilities as required.
Required Skills and Qualifications:
3+ years of experience in client services or partner operations within a Web3 marketing environment.
Proficiency in English (professional level, speaking and writing).
Strong understanding of blockchain technology and the crypto ecosystem.
Proven success in running social media ad campaigns.
Solid understanding of digital marketing, including SEO, paid media, and related areas.
Proven ability to develop and grow partner relationships over time.
Availability in EU or Asian time zones to ensure effective collaboration with global teams.