Brand Copywriter

Brand Copywriter

Hybrid Office Schedule – Hauppauge, NY
Briggs & Riley - The iconic American travelware brand recently voted the #1 luggage brand IN THE WORLD, known for uninterrupted innovation, uncompromising performance, and a relentless dedication to the art of travel. With an average employee tenure of over 10 years, we believe in investing deeply in our people and empowering them to grow.
Our culture is our superpower. We are a 5-time Top Workplace winner, fueled by creativity, innovation, family values, and a passion for building products that elevate every journey.
Are you ready to make your mark on a premium, design-driven brand? Join Briggs & Riley as we expand our DTC presence and take our brand storytelling to the next level. In this role, you'll partner with our Art Director and cross-functional teams to create impactful copy that shows up everywhere our customers engage with us.
We celebrate new ideas and champion people who are curious and take initiative. Your work will have visibility at the highest levels of the organization—and your successes will help shape one of the most respected brands in the travel industry.
As the Brand Copywriter you will be responsible for:
The evolution of our brand voice, messaging and narrative leadership
Define, codify and scale the Briggs & Riley brand voice
Own our verbal brand book, claims hierarchy and standards
Act as the primary owner of brand language
Technical premium storytelling and product naming
Transform functional innovation into emotional narratives, elevating performance into aspiration
Own product, feature and campaign copy, including product naming
Partner with internal teams to ensure all claims are distinct and compelling
DTC performance and verbal UX
Own the verbal user experience across our digital footprint
Balance premium brand voice with measurable DTC performance
Partner with DTC team to test, iterate and optimize messaging
Campaign and content development
Partner with the Art Director to execute integrated high impact campaigns
Contribute to campaign concepts
Localization and international brand copy
Orchestrate international copy direction across all markets
Lead approvals and maintain brand terminology
What You Bring
5+ years of copywriting experience in premium DTC or high-end lifestyle brands
Proven ability to balance elevated brand storytelling with performance marketing
Strong portfolio demonstrating DTC optimizations and campaign concepting
Experience coordinating and reviewing localized content across international markets
Experience building or evolving brand voice guidelines
Fluency with AI writing tools with editorial discipline to maintain brand voice and integrity
High editorial judgment and disciplined editing instincts
Brand first thinking - Strong instincts for positioning and knowing how language can help brands stand apart in a competitive landscape
Collaborative, ego-light, excellence-driven.
Curiosity and an obsession for brands, culture and travel
All applicants MUST submit a book and/or writing samples of relevant work to be considered
Schedule
Full Time, 9 am – 5 pm EST or 8/8:30 – 4/4:30
Hybrid Schedule – Monday & Friday remote!
Tuesday – Thursday onsite in the Hauppauge Office
Benefits
Competitive salary plus bonus incentive
Generous PTO
Paid Holidays
Medical/Dental/Vision
Company paid Life and Short-Term Disability Insurance
Ancillary benefits (STD, LTD, Life, FSA, Identity Theft)
401K with company match
Profit Sharing Plan
Hybrid Work Schedule in Hauppauge Office (Monday/Friday work from home!)
Learning and development opportunities
Fun team building events
Employee Discounts
Scholarship Program for Employee's children
A knowledgeable, high-achieving & experienced team
Our Core Values
Family
Keep Your Commitments
Whatever It Takes
Respect & Dignity
Smart & Steady
Do the Right Thing
Passion, Pride & Loyalty
Humility