Senior Brand Manager

Brand Manager/Senior Brand - Regional Brands & Innovation

Location:

Delphi, Indiana

Workplace Type:

Hybrid preferred; remote optional

Reports to:

VP Marketing

Direct Reports : None

Overview:

The Brand Manager will steward a portfolio of established regional processed-meat brands-including Field, Fischer's, Mickelberry, Kentuckian Gold, Indiana Kitchen, and Scott Pete-while supporting the full innovation pipeline from concept through commercialization. This role blends classic brand management discipline with hands-on project leadership, cross-functional orchestration, and data-driven decision-making.

Key Responsibilities:

Brand Stewardship & Portfolio Management

Manage day-to-day health of assigned regional brands.

Monitor volume, share, distribution, and pricing performance.

Partner with Sales on execution and promotional strategy.

Collaborate with R&D on SKU rationalization and formula improvements.

Develop annual brand plans.

Innovation & Commercialization

Lead cross-functional teams through end-to-end commercialization.

Own project timelines and stage-gate readiness.

Guide packaging structure and design decisions.

Develop consumer-backed and customer-backed recommendations.

Insights, Analytics & Business Tracking

Leverage Circana, Numerator, 84.51, Scintilla data sources.

Conduct business diagnostics and post-launch reviews.

Translate insights into recommendations.

Cross-Functional Leadership

Serve as hub of communication across teams.

Deliver internal and external presentations.

Manage agency partners as needed.

Qualifications:

5+ years of CPG brand management, preferably processed meats.

Proficiency with syndicated/shopper/household data.

Strong project management and communication skills.

Experience with packaging development.

Bachelor's degree required, MBA optional.

Other Duties:

Please note, this job description is not designated to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties and responsibilities may change at any time with or without notice.

Work Environment:

While performing the duties of this job, the employee is occasionally exposed to a variety of extreme conditions on the site including exposure to fumes or airborne particles, moving mechanical parts and vibration. The noise level in the work environment can be loud and hearing protection is required. The position regularly works near moving mechanical parts and in cold, hot, and outdoor conditions that include inclement weather, heat and humidity, and exposure to dust.
Physical Demand:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
Work is primarily performed in an office setting in a manufacturing environment requiring the ability to sit, talk, hear, frequent walking, standing, and sitting; use hands to finger, handle, or feel; reach with hands and arms and stoop, kneel, crouch, or crawl. Ability to occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision and distance vision. Ability to use standard office equipment such as telephone, computer, and copier.
Background Screening/Checks:

This position is contingent upon the successful completion of a background check. This may include verification of employment, education, criminal background, driving history, and other relevant information, conducted in accordance with applicable federal, state, and local laws and regulations.

EOE, including Disability/Veteran