Organic Search & Content Director

Work Location

Work From Home - TX, 7711 Center Ave, Ste 200, Addison, TX 75001, USA

Work From Home - IL, 7711 Center Ave, Ste 200, Burr Ridge, IL 60527, USA

Work From Home - GA, 7711 Center Avenue, Suite 200, Huntington Beach, GA 92647, USA

Work From Home - CA, 7711 Center Avenue, Suite 200, Huntington Beach, CA 92647, USA

Benefits

Comprehensive benefits package

including medical, dental, vision, and life insurance

Performance-based bonuses

to reward your contributions

Paid time off

to recharge and maintain a healthy work‑life balance

Flexible work options , including remote and hybrid opportunities, if eligible

Retirement Plan (401k)

with company‑matched contributions

Education Advancement

for employees and qualified dependents, via the Confie Enablement Scholarship Fund

Fitness Reimbursement

– up to $15 per month for gym memberships

Inclusive workplace

through a strong commitment to Diversity, Equity, and Inclusion

Employee Assistance Program

– confidential support for personal or professional challenges, at no cost

Extra Perks

– optional plans for disability, hospital indemnity, health advocate program, universal life, critical illness, accident insurance, and pet insurance

Purpose
To build and scale a high‑performing organic growth engine that drives qualified leads. This role sits at the intersection of SEO, content, and AI – combining technical expertise, editorial leadership, and modern content operations to compete effectively in a highly competitive market. Bring deep technical SEO expertise and a modern content approach, leveraging AI for scale while maintaining strong human editorial quality to deliver meaningful business impact.

Responsibilities

Organic Growth Strategy

Own end‑to‑end SEO and AI‑driven (AEO/GEO) content strategy with accountability for traffic, rankings, share of each, and qualified lead generation

Identify and capture high‑intent demand across national, local, and long‑tail queries

Drive growth across both traditional search and AI‑driven discovery (AEO/GEO), adapting to evolving search behaviors and zero‑click environments

Content & Demand Capture

Build and scale a content strategy that captures high‑intent demand and converts, aligning search intent with high‑performing content across product, local, comparison, and educational experience

Develop scalable content frameworks, including programmatic and large‑scale page generation

Lead continuous optimization to improve rankings, click‑through rates, engagements, and conversion to quote/lead

Establish editorial standards that ensure quality, consistency, and alignment with brand and compliance

AI‑Driven Content Operations

Design and operate a modern content engine integrating AI tools, automation, and human editorial workflows

Define production models that increase content velocity while maintaining accuracy and quality

Establish governance and QA processes to ensure performance, originality, and compliance across AI‑assisted content

Continuously evaluate and implement emerging AI capabilities to maintain a competitive advantage

Technical SEO & Experience

Lead technical SEO strategy across site architecture, crawl/indexation, internal linking, page performance, and structured data

Partner with Web Dev Team to embed SEO into site development, UX, and platform enhancements

Performance & Analytics

Own KPIs, including organic traffic, share of search, lead volume, conversion rate, and cost per lead impact

Build reporting frameworks that connect SEO and content performance directly to business outcomes

Drive continuous improvement through testing, experimentation, and data‑driven optimization

Build and lead a high‑performing SEO and content function across internal teams, agencies, and partners

Manage a remote operating model leveraging internal talent, external resources, and AI‑driven workflows

Foster a performance‑driven, test‑and‑learn culture focused on scalability and impact

Qualifications

10+ years of experience across SEO, content strategy, and digital growth in a high‑performance, lead‑generation, or marketplace environment

Proven track record of building and scaling integrated SEO and content programs that drive measurable increases in traffic, engagement, and qualified leads

Deep expertise in technical SEO and content architecture at scale, including programmatic and large‑scale content strategies

Strong background in content strategy and editorial leadership, including managing writers, editors, and scalable content production workflows

Demonstrated experience building AI‑enabled content operations, combining automation with human oversight and quality control

Strong understanding of AI‑driven search (AEO/GEO) and how content is surfaced across search engines and AI platforms

Deep understanding of search intent, user behavior, and conversion optimization

Experience operating in highly competitive, price‑sensitive categories (e.g., insurance, financial services, marketplaces) preferred

Proficiency in SEO and analytics tools (Google Search Console, GA4, Ahrefs, Surfer, SEMrush, etc.)

Strong leadership presence with the ability to influence senior stakeholders and operate as both a strategic leader and hands‑on builder

Preferred Skills

Significant growth in organic‑driven leads and increased contribution to overall acquisition

Improved efficiency through lower cost per lead and reduced reliance on paid channels

Increased visibility across high‑intent and AI‑surfaced search queries

A scalable, AI‑enabled content engine delivering speed, quality, and performance

Strong integration of SEO and content into broader marketing and business strategy

Notice
As permitted by applicable law and from time‑to‑time, Confie may use a computer system that has elements of artificial intelligence to help make decisions about your employment, including recruitment, hiring, renewal of employment, or the terms and conditions of your employment. Employees with questions about Confie’s use of these computer systems should contact Human Resources at employeerelations@confie.com

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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