Associate Director, Sports Marketing

Associate Director, Sports Marketing

New York
Omnicom Media (OM), the media services division of Omnicom Group Inc. – delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OM connects best-in-class capabilities that enable our full-service media agencies OMD, PHD, and Hearts & Science to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 24,000 people serving the world's leading brands in OM agencies around the globe.
Optimum Sports is the dedicated sports marketing agency within Omnicom Media. Unlike traditional sports marketing agencies, Optimum Sports operates in both the Sports Sponsorship and Sports Media landscapes. With the combination of both disciplines under a single offering, Optimum Sports is able to provide its clients with unique and advantageous marketplace leverage through which it delivers cohesive, multi-platform sports marketing strategies. Ingrained with the latest research and ROI tools, Optimum Sports facilitates everything from Ideation to Execution to Actualization. Our approach integrates media, investment, property, and insights to develop strategy, manage negotiation and execution, and evaluate performance of partnerships. Established in 2003, we continue to innovate in the sports marketplace and build solutions for our constantly evolving world.
We are looking for an experienced Associate Director to serve as the D2D client-facing sports marketing lead providing both internal and external strategic leadership. He/she works fluidly across the IAT as well as liaising directly with leagues and publishers to plan, present and execute the client's sports marketing strategy. The Associate Director will be tasked with overseeing a team of direct reports, managing client requests and delivering on the client's business goals with new opportunities, critical thinking and problem solving. Passion for sports is a must; experience working within sports marketing and/or media landscape, with an emphasis on multimedia strategy, KPI performance and partnership planning.
Education & Standards

Undergraduate degree required (preferably Marketing, Business, Sports Management or Communications)
7+ years of relevant experience in sports, preferably working in an integrated strategy role and/or sponsorship marketing position with direct client-facing access
Expertise in partnership (rights holder) marketing
Extensive league, network and rights holder marketplace contacts network
Extremely strong communicator and presenter, both written and verbal – in person and on conference calls
Creative thinker who has the ability to develop unique ideas, solutions, and programs
Highly organized, with the ability to manage and prioritize many simultaneous deliverables
Experience working on sports sponsorships and 360 activations is a plus
Experience across mainstream media channels (national TV, local, digital, social, etc)
Critical Skills

Strong ability to effectively communicate ideas in both a written and verbal setting
Expert in industry knowledge and understanding of sports marketing and media vernacular and trends
Ability to work well under pressure and deliver assignments under deadline
Strong management skills and the ability to be a team leader
High level of proficiency in word, excel, power point and online research
Solution oriented mindset with strong problem-solving skills
Efficient, organized and ability to handle multiple tasks
Self-sufficient, enthusiastic and proactively pursues assignments
Duties & Essential Functions

Support direct reports in developing overarching strategy across multiple media channels
Co-lead broader sports strategy development for client education
Design materials (PPT presentations, POVs, etc) that convey strategy supported with appropriate research
Primarily manage day-to-day comms with client POCs and across internal teams
Develop broad understanding of clients' business needs, KPI's, goals and objectives
Ability to work seamlessly across internal and external groups
Responsible for budget tracking across a portfolio, where funding may be sourced from various LOBs
Familiar with and staying up-to-speed on the evolving digital landscape - both related to sports-specific properties as well as social channels and content strategies
Have base knowledge of the sports marketplace to identify new opportunities, areas of white space, vacant ownership positions, etc. that fit within the overarching client strategy and work in conjunction with internal planning and investment teams to bring these to life
Oversee direct reports by managing workload, delegating responsibilities, checking work for accuracy and being their lead POC in terms of mentorship and growth development
Recognize and solve tactical problems; participate in development of strategic solutions
Optimum Sports is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.
This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.
Compensation Range
$70,000 - $125,000 USD
This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.