CONTENT PRODUCER

Overview
Content Producer

About SharkNinja: SharkNinja is a global product design and technology company with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.

About SharkNinja: SharkNinja is a consumer problem-solving company on a mission to positively impact people’s lives every day in every home around the world. SharkNinja Studios is the in-house creative engine driving best-in-class content across broadcast, digital, retail, and social platforms. We create high-performance storytelling that showcases product innovation, builds trust, and drives conversion.

The Role
We\'re looking for a Content Producer who operates as a true creative partner, not just managing projects but owning outcomes. This role requires a balance of creative instinct, operational rigor, and deep curiosity. Producers at SharkNinja lead projects end-to-end from early research and creative development through production, post, and final delivery. They are responsible for ensuring every piece of content is grounded in product truth, aligned with marketing objectives, and executed at the highest level of quality. This role is ideal for someone who thrives in a fast-paced environment, takes initiative, and is motivated by building impactful, performance-driven content.

Key Responsibilities

Own the Project from Start to Finish

Lead full lifecycle production across multiple content types (broadcast, OTT, paid social, digital)

Drive alignment across cross-functional teams including Marketing, Creative, PD, Engineering, and Operations

Anticipate risks, solve problems proactively, and maintain momentum throughout all phases of production

Ensure projects are delivered on time, on budget, and at the highest creative standard

Drive Creative Excellence Through Product Understanding

Develop deep expertise in assigned products and categories

Translate technical product features into compelling, consumer-first storytelling

Partner closely with Product Development and Engineering to uncover differentiators and ensure accuracy

Think like a consumer - identifying key problems, insights, and motivations that shape creative direction

Lead Research & Insight Development

Conduct competitive and category research to inform creative strategy

Identify patterns, gaps, and opportunities to differentiate SharkNinja content

Synthesize research into clear creative inputs that guide scripts, storyboards, and production decisions

Align Creative with Business & Marketing Objectives

Ensure all creative work supports broader GTM strategies, messaging priorities, and target audiences

Challenge creative that does not align with brand DNA or product truth

Track evolving inputs and maintain alignment across stakeholders throughout the project lifecycle

Champion Best-in-Class Product Demonstrations

Identify, develop, and refine product demos that clearly communicate performance and differentiation

Partner with internal demo teams to test, iterate, and pressure-test concepts prior to production

Ensure demos are visually compelling, repeatable, and effective on camera

Lead On-Set & Post-Production Execution

Act as the brand\'s eyes and ears on set — ensuring storytelling, performance, and execution meet expectations

Collaborate closely with directors, DPs, and editors to guide creative decisions in real time

Drive post-production workflows, providing clear direction and feedback through edit cycles

Ensure final deliverables meet all quality, technical, and distribution requirements

Ensure Clear Communication & Accountability

Maintain consistent, transparent communication across all stakeholders

Document key decisions, changes, and learnings throughout the project

Provide clear recaps, timelines, and expectations to ensure alignment and ownership across teams

Qualifications

5+ years of experience in content production (agency, in-house, or production company)

Proven experience producing commercial, digital, or branded content from concept through delivery

Strong understanding of video production workflows (pre-production through post)

Experience working with cross-functional teams in fast-paced environments

Ability to balance creative thinking with operational execution

Excellent communication, organization, and problem-solving skills

Experience managing budgets, timelines, and external vendors

Experience with setting up systems and workflows with AI Technology

Our Mindset
At SharkNinja Studios, we operate with an

Explorer\'s Mindset

- approaching every project with curiosity, ownership, and a commitment to excellence. We ask questions, challenge assumptions, and push beyond the brief to deliver work that stands out in the market.

Why Join Us

Be part of a high-performing, in-house creative team shaping global campaigns

Work on innovative products that solve real consumer problems

Collaborate with cross-functional partners across product, marketing, and engineering

Opportunity to own impactful work and grow within a fast-scaling organization

Salary and Benefits
Salary range: $140,400—$215,300 USD. The company offers benefits including medical, dental, vision insurance, HSA/401(k) with company contribution, employee stock purchase plan, life insurance, disability insurance, paid time off, parental leave, identity protection, pet insurance, pre-paid legal insurance, back-up childcare and eldercare days, product discounts, referral bonus program, and more. Eligibility applies.

Our Culture
At SharkNinja, we pursue an outrageously extraordinary mindset, delivering results that disrupt entire markets. We value Diversity, Equity, and Inclusion and encourage associates to bring their authentic selves to work. We support equity as a key component of the SharkNinja DNA.

Learn More About Us
Life At SharkNinja — Outrageously Extraordinary. SharkNinja Candidate Privacy Notice applies to candidates based in all regions, including China and Vietnam.

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