General Purpose of Job
As a global marketing experience company, Quad’s goal is to help our clients win every day. We use our data-driven integrated marketing and manufacturing platform to streamline solutions for our clients, reduce friction and enhance their marketing spend effectiveness. We’ve built a rich legacy by believing in our people, allowing them to act like owners and to take charge of their own success. Whether an operator, sales rep, a graphic artist or a clinician, we’re all driven to perform at our best— for ourselves and our clients. At our core, we’re a company that believes we can always create a better way.
Key Responsibilities
Business Partnership & Strategy
- Collaborate and partner with business and sales leaders, to ensure growth goals are met
- Translate business goals into clear marketing strategies and plans
- Prioritize marketing activities and focus areas, align resources to objectives
- Define target segments, customer insights, and growth opportunities
- Develop positioning, differentiation, and value propositions aligned to market needs
Focus & Prioritization
- Prioritize marketing efforts based on business impact, growth potential, and strategic importance
- Maintain focus on high-value initiatives and avoid dilution across low-impact activities
- Partner with key stakeholders to align on strategic investment required
- Redirect executional or lower complexity needs to appropriate marketing resources, including Product Marketing Managers and Marketing Centers of Excellence
Go-to-Market Planning
- Shape and own go-to-market strategies for key offerings, initiatives, and priority segments
- Define sales plays, messaging frameworks, and program priorities
- Ensure clarity and consistency in how the business goes to market
Sales Alignment & Enablement
- Partner closely with sales leaders to align on priorities, opportunities, and challenges
- Translate strategy into actionable tools, narratives, and programs that support selling
- Continuously gather field insights to refine messaging and approach
Marketing Orchestration
- Orchestrate cross-functional teams and aligned support resources
- Provide direction and guidance to Product Marketing Managers where applicable
- Ensure clear division between strategic leadership and executional support
- Work with Marketing Centers of Excellence (Brand, Content, Creative, Demand/Performance Marketing and Communications) to bring strategies to life
- Brief and guide cross-functional teams to ensure execution aligns to business priorities
- Maintain accountability for outcomes without directly owning execution
Performance & Optimization
- Be accountable for ensuring marketing efforts are driving measurable business impact—not just activity
- Contribute to and influence key commercial metrics including pipeline quality
- Monitor performance and use insights to refine strategy and improve results
Job Requirements
Education: Bachelor’s degree. Appropriate education and/or experience may be substituted on an equivalent basis.
Experience: 7‑12+ years of experience in B2B marketing, strategy, or commercial roles.
Knowledge, Skills & Abilities
- Strong experience partnering with sales and business leadership
- Proven ability to translate business objectives into marketing strategies
- Experience working across multiple marketing disciplines (brand, content, demand generation)
- Commercial mindset with understanding of pipeline, funnel dynamics, and revenue drivers
- Strong communication, stakeholder management, and influence skills
- Ability to operate effectively in a matrixed, cross-functional environment
Additional Requirements
This role includes occasional travel, typically once a quarter, based on business needs.
Salary & Benefits
Employees can be expected to be paid an annualized salary range of $190,000 - $220,000, based on variations in knowledge, skills, experience and market conditions.
We offer comprehensive benefits for eligible employees including medical, prescription, dental and vision insurance, 401(k) retirement savings, paid time off, holidays and additional benefits.
Equal Employment Opportunity Statement
Quad is proud to be an equal opportunity employer. We are committed to creating a place of belonging — a space where employees do not need to sacrifice who they are to exist and grow in our workplace. Quad does not discriminate on any unlawful basis including race, religion, color, national origin, disability, gender, gender identity, sexual orientation, age, marital status, veteran status, genetic information, or any other basis prohibited by applicable federal, state, or local laws. Quad also prohibits harassment of applicants and employees based on any of these protected categories.
Drug-Free Workplace
Quad is committed to maintaining a drug-free workplace and will conduct testing and enforcement under applicable law.
#J-18808-Ljbffr