CRM Specialist

Department: Business Engagement & Customer Experience

Business Area: Marketing, Market Access, Business Excellence & Medical Affairs

Job Type: Direct Employee

Contract Type: Permanent

Location: Zaventem (BE) or Schiphol (NL), BE

CRM Specialist
Enable smarter customer engagement. Drive adoption. Make real impact.

What will you do?
As CRM Specialist Benelux, you play a key role in the successful implementation, adoption and continuous optimization of Salesforce Life Sciences Cloud across Belgium, Luxembourg and the Netherlands.

You will support the transition from the legacy IQVIA CRM to Salesforce, ensuring the system is fully aligned with global standards while addressing local commercial and medical needs. Acting as a trusted business partner, you enable sales, marketing and medical teams to work more effectively through data-driven insights, customer engagement strategies and best-in-class CRM usage.

In this dynamic role, you will:

Support the end-to-end CRM implementation and local rollout of Salesforce Life Sciences Cloud

Act as the local CRM expert and first point of contact for functional and technical questions

Support system configuration, testing, UAT and validation activities

Ensure CRM solutions align with local business needs, global processes and pharmaceutical compliance requirements

Drive continuous improvement of the CRM platform based on user feedback and performance insights

Training & Change Management

Develop and deliver CRM training programs for sales, marketing and medical teams

Drive user adoption and behavioral change through structured onboarding and follow-up

Create training materials, user guides and best-practice documentation

Provide day-to-day support and troubleshooting to maximize CRM usage

Business Partnering

Act as a cross-functional business partner for Sales, Marketing and Medical Affairs

Translate business questions into CRM solutions, dashboards and actionable insights

Support alignment between commercial strategy and CRM execution

Sales Force Effectiveness & Customer Engagement

Identify opportunities to improve sales force productivity and effectiveness

Support targeting, segmentation, call planning and activity optimization

Contribute to Customer Engagement Impact Plans (CEIP)

Enable effective omnichannel engagement strategies through CRM

Data & Governance

Ensure high-quality data standards, governance and compliance

Maintain CRM usage in line with pharma regulations and GDPR

Collaborate with global data and CRM teams to drive harmonization and improvements

This is your opportunity to take ownership of a critical commercial capability and help shape how teams engage with customers across the Benelux.

We offer
We offer a comprehensive benefits package to support your professional and personal growth.

An attractive salary in line with your responsibilities and experience.

Performance-based bonus structure linked to individual objectives and company result.

13th month of salary

32 holidays per year, including 20 legal holidays and 12 RWH-days (Reduced Working Hours)

Hybrid working model: everyone is working at least 3 days per week in the office. The other days you are free to work remotely.

Workation: option work from another location for up to three weeks per year, giving you the freedom to balance work and life in a way that suits you best.

Group insurance with no employee contribution and coverage in case of death and disability, ensuring you and your family are always well protected.

DKV hospitalization is fully paid by the employer for you and your family.

Family travel insurance is fully paid by the employer for you and your family.

C-Fit Program: Track your well-being in our app, enjoy a shared healthy lunch at the office, and participate in well-being activities that combine fun with colleagues while helping you achieve a healthy lifestyle.

Annual budget of € 1.000 that you can use for learning or well-being opportunities, helping you grow professionally and personally.

Who are we looking for?
A proactive, analytical and collaborative professional who enjoys operating at the intersection of business, data and technology. Someone who is comfortable managing stakeholders, driving change and helping teams get the most out of CRM systems.

You bring:

A bachelor’s degree (e.g. Business, Life Sciences, Data Analytics or related field)

2–5 years of experience in CRM, commercial excellence, data analytics or a similar role

Experience with Salesforce Life Sciences Cloud or comparable CRM platforms is a plus

Experience working in a cross-functional, multi-country environment (Benelux experience is a plus)

Strong analytical, problem-solving and communication skills

A change management mindset with the ability to drive adoption

Understanding of pharmaceutical commercial processes

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