Social Media Specialist

Overview
This is a full-time, in-person role based in Highland Village, TX, Monday through Friday, 9:00 AM to 5:00 PM. You manage daily social media execution for Billy Cox, staying ahead of Billy's schedule to capture real-time moments, post quickly, and keep all platforms active. You handle posting, engagement, content planning, reporting, and coordination with the design and video teams across Facebook, Instagram, TikTok, YouTube, and LinkedIn. You support a full-year strategy, weekly planning, and daily delivery. You also help the team when needed. Occasional travel is required, and you must be flexible with hours around events and key dates.

Compensation
Base Salary: Starting at $55,000/year, based on experience. Commission: Quarterly performance reviews and bonuses tied to hitting key targets.

Responsibilities

Daily: Track Billy's schedule and identify real-time content moments; capture behind-the-scenes clips, stories, and short videos during calls, meetings, and events; post manually on Facebook, Instagram, TikTok, YouTube (posts and videos), and LinkedIn; create content, write captions, and select hashtags; respond to comments, messages, and ManyChat conversations; engage with followers and monitor conversations; watch trends and competition, and incorporate them into the plan to drive growth; dial in on our target audience and research what is working; track daily analytics and note what is working; edit short videos or simple graphics when needed.

Weekly: Plan and schedule content for the week; build and update the weekly content calendar; review weekly analytics and adjust content based on performance; run active boosts on testing content; promote and support events, trainings, books, and mastermind promotions; keep asset libraries organized and updated.

Monthly: Produce detailed monthly performance reports with wins, losses, and improvement plans; join monthly strategy meetings; review content themes, plan upcoming topics, and identify key platform opportunities; document monthly improvements and propose new ideas.

Yearly: Set yearly growth goals for each platform; support and help build large promotions for major events, trainings, and launches; strengthen brand positioning across all platforms by keeping content authentic to Billy Cox; produce an annual report covering growth, performance, and next steps.

Qualifications

Strong understanding of Facebook, Instagram, TikTok, YouTube, and LinkedIn

Graphic design and Canva experience

Skilled with basic video editing

Ability to post fast in real time

Clear writing for captions and community responses

Experience with content calendars and basic analytics

Ability to think ahead and anticipate needs

Strong communication and coordination skills

Comfortable in a fast-paced environment

Proactive self-starter who brings solutions

Passion-driven and eager to learn

Growth-minded with a habit of documenting monthly improvements

Available full-time in the office Monday through Friday

Flexible on hours as needed for events and key dates

Open to occasional travel

Manual posting during the week; weekend scheduling done inside native apps

KPIs and Performance

Daily engagement and responsiveness

Weekly follower growth and reach

Monthly analytics improvement

Year-over-year audience growth and campaign results

Quarterly performance reviews and bonuses tied to hitting key targets

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