Media Analyst

About Our Family Of Companies
We’re on a mission to bring learning to life! Across our family of companies— Learning Resources®, Educational Insights, and hand2mind —we create children’s toys, pet toys, educational products, and supplemental curriculum trusted by teachers and loved by families. As a growing, family‑owned business and a Chicago Tribune Top Workplace, we are dedicated to helping kids succeed in school and develop a lifelong love of learning. If you’re curious, collaborative, and a kid at heart, you’ll feel right at home here. Join us in shaping the future of learning with our award‑winning team!
Team & Position Description

We are currently seeking a Media Analyst to join our Shared Services Analytics Team! This role is a critical partner to our advertising teams and provides a great opportunity to join a high performing team in a hands‑on role helping drive business and shape strategy. If a variety of projects is your jam, join us!
What You’ll Do Day To Day

Partner with our paid media teams to deliver actionable analytics and performance insights
Build and maintain cross platform advertising reporting and KPI frameworks (i.e. Amazon SA/DSP, Walmart Connect, Target Roundel, TikTok Ads, other TBD)
Develop automated dashboards and performance tracking in Power BI to monitor media efficiency and outcomes
Lead test and learn initiatives, including test design, execution, validation, and post analysis
Monitor retailer POS trends and promotional activity to inform media optimization and planning
Support data ingestion, quality assurance, validation, and mapping for new and existing ad platforms
Expand adoption and usage of advanced analytics tools (e.g., Amazon Marketing Cloud, Brand Analytics, Scintilla)
Partner with agencies and platform teams to evaluate incrementality frameworks and support MMM efforts
Act as subject matter expert for assigned tools and train team members on analytics tools, including Copilot
Champion a data driven, experimentation focused culture across advertising teams
Other projects assigned
Key Performance Objectives

Partner with stakeholders to turn complex advertising and POS datasets to deliver clear, actionable recommendations and insights for key retailer accounts (including Amazon, Target, Walmart, etc.)
Build scalable dashboards and reporting solutions to surface newly ingested ad platform data into PowerBI, including data quality audits, validation, and visualization
Effectively analyze and compare performance across major retail and paid media platforms, helping identify cross-channel opportunities and performance drivers
Support test-and-learn programs by designing, executing, and analyzing tests and experiments that quantify media impact and guide optimization decisions
Requirements & Ideal Attributes

Education: Bachelor's degree in a marketing or digital analytics related field
Experience: 2+ years of marketing or digital analytics experience
Mindset: Curious, results oriented, and proactive in identifying insights and opportunities
Execution excellence: Highly organized, able to manage multiple projects in parallel, and deliver reliably against timelines
Technical skills: Familiarity with SQL and modern analytics tooling; ability to learn and adopt new platforms quickly
Visualization & reporting: Proficiency in Power BI (or similar tools) to build scalable, automated dashboards
Cross platform analytics expertise: Working knowledge of major retail and paid media platforms (i.e. Amazon SA/DSP, Amazon Marketing Cloud, Walmart Connect, Target Roundel, TikTok Ads)
Data management: Comfort working with large, disparate datasets; strong attention to data quality, validation, and governance
We are a drug‑free workplace and an EEO employer.
Compensation Range: $75,000 – $85,000 annual salary – Actual compensation may vary due to other factors such as years of experience, skill set and location. Total compensation includes profit sharing bonus potential, 401k matching, and a variety of other benefits (details can be found here).

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