Brand Manager- Bovaer and Food Company Marketing

Brand Manager

The Brand Manager for Bovaer and Food Company Marketing is a pivotal leadership role within Elanco’s Farm Animal Sustainability efforts. This individual will own the oversight and delivery of the product management and brand strategy for Bovaer across both Beef and Dairy segments globally. Beyond Bovaer, the role is responsible for the strategic launch of new sustainability assets and the development of Elanco’s B2B marketing presence within the food value chain (CPG, Retail, and Food Service).
Responsibilities

Bovaer Product Management (Beef & Dairy)
Brand Positioning & Messaging: Define and maintain the global-to-local brand identity for Bovaer, ensuring resonant messaging for diverse stakeholders (producers, nutritionists, processors, packers and food companies).
Strategic Planning & Financials: Lead the annual financial planning process, including P&L oversight, budget allocation, and long-range forecasting for the Bovaer franchise.
Pricing Strategy: Develop and execute value-based pricing models that account for carbon marketplace fluctuations and regional market dynamics.
Go-To-Market (GTM) Strategy: Design and lead the GTM roadmap for Bovaer in both Beef and Dairy, coordinating with sales, technical, EKS and other sustainability team members to ensure seamless commercial execution in the affiliates.
Sustainability Innovation & Asset Development
New Asset Launches: Serve as the marketing lead for the commercialization of new sustainability-focused products or analytic tools for livestock.
Business Case Co-Development: Partner with the partners in R&D, Innovation, Business Development and Finance as needed to build robust business cases for "next-gen" assets, identifying market size, competitive white space, and ROI.
Lifecycle Management: Monitor market, and regulatory trends to pivot strategies for existing and future sustainability programs, ensuring Elanco remains the partner of choice in the carbon marketplace.
Food Company & B2B Marketing
Audience-Specific Activation: Create tailored marketing toolkits and activation plans for food companies (CPGs, retailers, and processors) to help them meet their Scope 3 emissions targets.
Value Chain Engagement: Develop B2B marketing strategies that bridge the gap between farm-gate production and food-company ESG commitments.
Thought Leadership: Lead a multi-functional thought leadership strategy that positions Elanco as an expert in livestock sustainability, leveraging white papers, industry panels, and strategic PR.
Cross-Functional Leadership & Project Management
Agency Management: Lead the relationship with external marketing and PR agencies to deliver high-impact creative and digital content.
Internal Collaboration: Work seamlessly across Sales, Technical, ESG, EKS, Finance, Corporate Communications, Corporate Affairs and Regulatory teams to ensure all marketing initiatives are compliant and commercially viable.
Data & Analytics: Maintain and leverage the "Bovaer Scorecard" and other data sources to measure marketing effectiveness and market penetration.
Minimum Qualifications

Bachelor’s Degree: Business, Marketing, Animal Science, or equivalent relevant experience. MBA preferred.
Marketing Experience: 5+ years of progressive experience in brand management or B2B marketing.
Industry Knowledge: Proven experience in the CPG, Food Company, or Agribusiness sectors.
Preferred Qualifications

Strategic Financial Acumen: Experience managing budgets, pricing strategies, and contributing to P&L discussions.
Advanced Project Management: Ability to lead complex, multi-year product launches with high attention to detail.
B2B Marketing Excellence: Mastery of audience segmentation and the ability to translate technical sustainability data into compelling commercial narratives.
Cross-Functional Influence: Demonstrated ability to lead and influence teams without direct authority, particularly across technical and commercial functions.
Communication: Exceptional verbal and written communication skills, with the ability to present to executive-level stakeholders and external partners.
Agility: A results-driven mindset with the ability to thrive in the "early launch phase" of a new market category.
Sustainability Expertise: Familiarity with carbon markets, or Scope 3 emissions frameworks.
CPG Background: Experience in a "Blue Chip" CPG marketing environment (e.g., Nestle, Danone, Unilever) or a B2B food ingredient company.
Species Knowledge: Direct experience in the Beef or Dairy industries.
Additional Information

Location: Indianapolis, Indiana (Hybrid)
Travel: Approximately 30% travel required.
Reporting: Reports to the Vice President of Farm Animal Sustainability.
Pay Grade: P4
Elanco is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.

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