Overview
As a Senior Manager in Product Marketing, you lead the development of product marketing strategies that align with brand and business objectives. You drive consumer-centric decision-making and oversee the creation of compelling product assortments. Through collaboration and leadership you guide cross-functional teams, manage complex timelines, and ensure strategic consistency across markets. Your role influences category growth and elevates brand presence through insight-driven execution.
Key Responsibilities
- Maintain a strong understanding of the BU vision, strategic roadmap, and financial objectives to ensure product direction and goals remain aligned with brand positioning and evolving market demands
- Align seasonal product portfolio plans and its tactics with strategic direction and category priorities to achieve business goals, and maximize consumer impact
- Translate market and consumer insights into actionable growth opportunities within the business unit
- Drive the execution of the product creation process and key milestones, coordinating cross-functional teams to meet timelines, quality standards, and strategic targets
- Deliver against product creation milestones, ensure teams follow the agreed development calendar, and influence efficient range development
- Manage accurate and complete product master data to enable downstream systems and processes
- Own the creation and maintenance of product master data and ensure all relevant attributes are accurately managed to meet go-to-market and sales readiness milestones for assigned product ranges
- Foster strong cross-functional collaboration and ensure Design, Development, and Marketing teams are aligned on product creation goals and timelines
- Coordinate and share comprehensive concept details with GTM, Brand Marketing, Spoma, CM, and Sales to support concept communication and launch plans; provide documentation and support materials to enable category management and marketing teams to successfully bring products to market
- Cultivate and strengthen collaboration across business units to identify opportunities and ensure strategic consistency
- Lead the analysis of market trends, consumer behavior, and product performance to optimize product offerings and future range planning
- Advise on KPI trends (like buying volume, revenue, margin, and sell-through) and contribute insights to planning and product performance reviews
Key Relationships
- Partnerships across global functions, markets, and creation centers
- Design, Operations, and Go-to-Market (GTM) teams
- Brand and Sports Marketing
- BU Directors/Category Managers in markets
- Cross-functional teams including Finance, Planning, Digital, Sales, and Strategy
- External partners, key accounts, and market stakeholders
Knowledge, Skills, Abilities
- In-depth knowledge of sport/style industry dynamics and product category expertise
- Strong familiarity with cross-functional marketing and go-to-market planning
- Advanced analytical, strategic, and tactical planning proficiency
- Excellent verbal and written communication
- Clear and engaging presentation capabilities for internal and external stakeholders
- Ability to resolve conflicts and align cross-functional stakeholders
- Experience executing change management in fast-paced environments
- Strong consumer-centric mindset in product decisions
- Creative and lateral thinking to challenge the status quo and drive innovation
- Ability to travel and represent brand passion for sports
Requisite Education and Experience / Minimum Qualifications
- University degree (BA/ MA) in Marketing, Business Administration, Product Management, or related field
- Significant experience (5-8 years) in Product Marketing, Brand Management, or Category Management
- Deep understanding of consumer behavior and segmentation across markets
- Familiarity with global retail environments, e-commerce, and omnichannel strategies
- Proven track record in leading product creation processes from concept to launch
- Excellent English; fluency in another language relevant to key markets is strongly preferred
- Digital fluency in Office 365 applications and product and marketing tools