Field Marketing Specialist

Company Description

Cresco Labs is a leading, multistate operator in the cannabis industry, offering a diverse portfolio of premium, award-winning cannabis products. With a strong presence across the U.S., their Sunnyside® dispensaries provide an inviting, judgment-free environment for customers exploring the cannabis retail experience. Founded in 2013, Cresco Labs is committed to normalizing and professionalizing the cannabis industry while driving social equity and educational opportunities through their SEED™ initiative. By prioritizing quality, consistency, integrity, and community engagement, Cresco Labs continues to revolutionize the cannabis industry with purpose and passion.
Role Description

This is a full‑time on‑site role for a Field Marketing Specialist, based in the Los Angeles Metropolitan Area. The Field Marketing Specialist will be responsible for executing market planning, implementing local field marketing strategies, driving lead generation initiatives, and collaborating with sales teams to increase brand awareness and product adoption. The position involves fostering relationships with local communities, ensuring consistency in brand messaging, and representing Cresco Labs at events and promotional activities.
Qualifications

Market Planning and Field Marketing expertise to develop and execute localized strategies.
Proficiency in Lead Generation to drive awareness and customer engagement.
Strong Communication and interpersonal skills to build relationships with stakeholders and community members.
Understanding of Sales processes and an ability to collaborate effectively with sales teams to achieve objectives.
Proactive, self‑motivated, and organized approach to manage multiple projects and deadlines efficiently.
Previous experience in the cannabis, retail, or consumer‑packaged goods industry is preferred.
Bachelor’s degree in Marketing, Business Administration, or a related field is highly desired.

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