YouTube Strategy & Programming Associate (External Staffing Agency)

YouTube Strategy & Programming Associate (External Staffing Agency)
Inglewood, California, United States

The NFL is seeking a full‑time YouTube Strategy & Programming Associate to help shape and execute the programming strategy across the NFL’s YouTube channel portfolio. This role sits on the Audience Development team, responsible for distributing and programming content across the NFL’s digital ecosystem to reach millions of fans daily. You will translate tentpole moments (games, major events, breaking news) and original programming into a clear publishing plan—optimizing packaging, performance, and cross‑platform amplification on YouTube and beyond.

Responsibilities

Partner with team leadership to develop and execute a comprehensive content strategy across the NFL’s eleven YouTube Channels and operate a year‑round content calendar.

Manage programming workflows including incoming requests from other departments and proactively sharing content with other digital programming teams.

Collaborate with other programming teams such as Free Ad‑Supported TV, Social, and Owned & Operated to ensure content is maximized across digital platforms.

Brainstorm and collaborate with Production, Marketing, and Social Responsibility teams on key content initiatives, advising on how to best produce and package content for YouTube.

Provide weekly revenue and key metrics reporting to Business Development, Finance, Audience Development, and other key stakeholders.

Monitor consumption and performance trends in partnership with the Content Insights team and share insights across the organization, including NFL Clubs.

Act as a consultant for NFL Clubs by auditing their YouTube Channels and providing insights and strategic recommendations to improve their performance.

Serve as the main contact for all ad‑hoc data requests for YouTube performance, putting together easily digestible reports and insights and responding to questions in a timely manner.

Ensure that content is uploaded in a timely manner to all NFL YouTube channels including long‑and short‑form formats, ensuring that content, titles, and descriptions meet NFL brand, legal and editorial requirements.

Select, edit, and reformat content across the NFL ecosystem, podcasts, social, etc. to engage fans across NFL YouTube channels (e.g. NFL, NFL Flag, NFL Rush, etc.).

Brainstorm, research, script, produce and edit long and short form content for the NFL Digital Media ecosystem.

Proactively communicate with other programming teams to share upcoming content schedules for cross‑platform distribution.

Required Qualifications

3 – 5 years of YouTube programming experience for a major media, sports or entertainment company

1 – 2 years of YouTube Studio or video analytics experience

Minimum 2 years of Adobe Photoshop and Premiere experience and demonstrated skill in all aspects of video production.

Ability to manage multiple projects and prioritize based on the needs of the business.

Must be willing and able to work flexible hours, including early mornings, late nights, weekends, holidays, and special events/instances of breaking news.

Strong knowledge of NFL football (teams, players, history, major storylines).

Preferred Qualifications

Bachelor’s degree in journalism or related field preferred.

Other Key Attributes / Characteristics

Detail oriented

Ability to multi‑task, manage deadlines and work in a busy environment

Strong verbal and written communication skills

Strong organizational and prioritization skills

Ability to collaborate with internal colleagues and external partners

Terms / Expected Hours of Work

Must be willing and able to work flexible hours, including early mornings, late nights, weekends, Holidays, and special events/instances of breaking news.

This job posting is for a position with one of the NFL’s third‑party agency partners that provides services to the NFL. The individual selected for this role will be an employee of that third‑party agency and not the NFL. All compensation, benefits, and other terms and conditions of employment are handled by the agency. The assignment to provide services to the NFL will be limited in duration but may be extended for an additional period by agreement between the NFL and the agency.

Salary / Pay Range
$30 – $36 USD

Benefits Information
To learn more about our comprehensive benefits offerings, please visit: NFL BENEFITS

At the NFL, in‑person work at our offices is a top priority because it allows us to collaborate more effectively, build stronger connections, and maintain the culture that drives our success. This role requires onsite presence at an NFL office or stadium location, and remote and/or hybrid working options are not offered.

NO RELOCATION ASSISTANCE WILL BE PROVIDED.

The NFL is committed to building an inclusive work environment that reflects our incredible fan base. We provide an environment of mutual respect where equal employment opportunities are available to all employees and applicants without regard to status as protected by applicable federal, state, and local laws.

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