Digital Communications Manager

Digital Communications Manager

Catholic Charities of Baltimore, Communications team is seeking a Digital Communications Manager to lead the development and execution of strategic digital communications that strengthen brand awareness, increase audience engagement, and advance the mission of Catholic Charities of Baltimore. This position manages the Agency's digital presence across web, social media, and other communication platforms to deliver compelling, mission-driven content and consistent messaging. Working collaboratively across the Agency, the Digital Communications Manager uses data-informed strategies to expand reach, foster community engagement, and support organizational goals and impact.
The work schedule is Monday-Friday 8:30 AM-4:30 PM.
Job Duties & Responsibilities

Digital Communications Strategy & Brand Management
In partnership with the Director of Communications, develops and implements comprehensive digital communication plans that align with the Agency's mission and strategic goals, increasing audience engagement, strengthening brand visibility, and supporting organizational impact.
Coordinates with the Manager of Media Relations and Editorial Content to ensure cohesive messaging and strategic storytelling across all digital and communication platforms, strengthening brand consistency, audience engagement, and organizational visibility.
Prepares and distributes clear, concise, and compelling communications that maintain brand integrity across all platforms, strengthen audience engagement, and effectively advance the Agency's mission, programs, and initiatives.
Represents the Agency in a positive and professional manner across a variety of settings, fostering strong community relationships, enhancing organizational reputation, and promoting the Agency's mission, programs, and values.
Content Development & Editorial Management
Collaborates with colleagues across the Agency to identify, develop, and create compelling digital content that increases audience engagement, strengthens brand awareness, and supports organizational goals and initiatives.
Creates, edits, and/or proofreads content as needed, including internal communications, ensuring accuracy, clarity, adherence to AP style and Agency brand standards, and consistent, effective messaging across all audiences and platforms.
Social Media Management & Audience Engagement
Manages all social media channels, including overseeing content creation, scheduling, monitoring, and engagement.
Develops social media campaigns to increase awareness and audience engagement, expand reach, strengthen community connections, and promote the Agency's mission and initiatives.
Website & Digital Platform Management
Maintains and updates the Agency's website to ensure content is current, accurate, accessible, and compelling, enhancing user experience, supporting organizational priorities, and strengthening public engagement with the Agency's mission and services.
Collaborates with web developers and designers to enhance website functionality, accessibility, and user experience, ensuring digital platforms effectively support audience engagement and organizational objectives.
Analytics & Performance Optimization
Analyzes digital communication metrics to evaluate campaign effectiveness, measure audience engagement, and inform data-driven strategies that improve outreach, visibility, and overall communication performance.
Perform other duties as assigned.
Education & Experience Requirements
Bachelor's degree in journalism, communications, marketing, or a related field.
Minimum of three (3) years of experience in digital communications, social media management, or a related role.
Established track record in overseeing social media platforms, creating digital content, and basic website management.
Required Skills & Abilities
Excellent journalistic, marketing, writing, and editing skills, including strong knowledge of Associated Press (AP) style, an understanding of effective design principles, and proficiency in WordPress, CMS platforms, Adobe Photoshop, Microsoft Office Suite, Hootsuite, and social media platforms including Facebook, X (Twitter), LinkedIn, YouTube, and Instagram.
Excellent verbal and written communication skills, including the ability to conduct interviews, deliver presentations, engage in public speaking, and communicate effectively with diverse audiences.
Exceptional organizational skills and meticulous attention to detail, ensuring accurate, timely, and efficient completion of tasks, records, and projects.
Excellent time management and prioritization skills, with the ability to work independently, manage multiple projects simultaneously, organize workflow efficiently, and consistently meet deadlines and performance expectations.
Maintains a professional demeanor and collaborative approach when working with colleagues at all levels across the Agency, contributing to a positive nonprofit work environment and supporting shared goals and outcomes.
Proficiency utilizing computer systems and software necessary to perform position functions including Windows PC, web browsing (i.e., Chrome, Internet Explorer, etc.), and Microsoft Outlook skills required. Other Microsoft Office application knowledge, such as Word, Excel PowerPoint, Teams, and OneDrive.
Physical Requirements & Work Environment
Remaining in a stationary position, which may involve standing or sitting for extended periods, as required to complete tasks or duties associated with the role.
Moving about to accomplish tasks or transitioning between different work sites, which may involve walking, standing, or traveling to various locations as required by the role.
Engaging in communication with others to exchange information, which may involve speaking, listening, writing, or using electronic communication methods to ensure clear and effective understanding. This includes both verbal and non-verbal interactions with colleagues, clients, or external parties.
Hearing and vision abilities, with or without correction, sufficient to drive safely and effectively observe and communicate with others.
Catholic Charities offers a competitive salary and benefits program:
Health/Dental/Vision
Vacation/sick/holiday pay
403(b) Retirement Plan with a discretionary employer contribution
Tuition Advancement
Paid Parental Leave
Catholic Charities is committed to creating an environment where we are focused on mission, culture, and sense of belonging and is proud to be an equal opportunity employer. Catholic Charities recruits, employs, trains, and promotes without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
Catholic Charities is an equal opportunity employer