Sr. Marketing Manager, CTS

Dentsply Sirona is the world's largest manufacturer of professional dental products and technologies, with a 130-year history of innovation and service to the dental industry and patients worldwide. Dentsply Sirona develops, manufactures, and markets a comprehensive solutions offering including dental and oral health products as well as other consumable medical devices under a strong portfolio of world class brands. Dentsply Sirona's products provide innovative, high-quality and effective solutions to advance patient care and deliver better and safer dentistry. Dentsply Sirona's global headquarters is located in Charlotte, North Carolina. The company's shares are listed in the United States on NASDAQ under the symbol XRAY.

Bringing out the best in people

As advanced as dentistry is today, we are dedicated to making it even better. Our people have a passion for innovation and are committed to applying it to improve dental care. We live and breathe high performance, working as one global team, bringing out the best in each other for the benefit of dental patients, and the professionals who serve them. If you want to grow and develop as a part of a team that is shaping an industry, then we're looking for the best to join us.

Working at Dentsply Sirona you are able to:

Develop faster - with our commitment to the best professional development.

Perform better - as part of a high-performance, empowering culture.

Shape an industry - with a market leader that continues to drive innovation.

Make a difference -by helping improve oral health worldwide.

Senior Marketing Manager - CTS Portfolio (North America)

Role Purpose

The Senior Marketing Manager - CTS is responsible for leading downstream marketing execution for the CTS (Connected Technology Solutions) portfolio across North America , translating enterprise and GBU strategy into coordinated, high-quality commercial execution . This role owns pricing and promotions execution, campaigns, launches, and field activation for CTS , and leads a team of Marketing Managers aligned to CTS sub-portfolios (e.g., CAD/CAM, Imaging, IOS, DS Core). The Sr. Marketing Manager serves as the primary CTS execution partner to GBU, Sales, Commercial Operations, and the NA Marketing Director.

This role requires you to live in Charlotte, NC or the surrounding area. If you are not currently located there, you must be willing to relocate.

Scope & Leadership Accountability

Owns NA downstream marketing execution for the CTS portfolio

Leads and develops CTS Marketing Managers , including roles aligned to:

CAD/CAM

IOS

Imaging

DS Core

Accountable for consistency, prioritization, and execution quality across all CTS downstream activities

Acts as the single point of accountability for CTS marketing delivery and performance in North America

Key Responsibilities

1. CTS Downstream Marketing Leadership

Translate enterprise and GBU CTS strategy into clear downstream execution plans

Define priorities across pricing, promotions, campaigns, and launches for CTS

Ensure alignment of CTS execution with NA commercial priorities and capacity

Leadership Expectation:

Balances speed, rigor, and scale across a complex, multi-product portfolio.

2. Pricing, Promotions & Commercial Programs (CTS)

Lead regional execution of CTS pricing, incentives, and promotional programs

Partner with Commercial Operations and Finance to ensure:

Clear guardrails

Accurate execution

Consistent field and dealer communication

Oversee promotional calendars and sequencing across CTS sub-portfolios

3. Campaigns, Assets & Field Enablement

Oversee implementation of CTS marketing assets and campaigns across NA

Ensure campaigns are:

Sales-ready

Channel-appropriate (Dealer, DSO, Field)

Executable at scale

Drive consistency across CTS messaging while allowing for portfolio-specific nuance

4. Product Launch & GTM Execution (CTS)

Lead downstream execution of CTS product launches in North America

Coordinate timelines, deliverables, and readiness across:

Sales

Dealers

Education

Field marketing

Ensure launches move from announcement to commercial adoption and impact

5. Performance Management & ROI

Define and track CTS downstream marketing performance metrics , including:

Campaign effectiveness

Promotion performance

Launch execution quality

Partner with Analytics to assess ROI and incorporate learnings into future execution

Use data to continuously refine prioritization and execution models

6. Cross-Functional & Sales Partnership

Serve as the primary downstream marketing partner to:

CTS Sales Leadership

Commercial Operations

Field Marketing

GBU CTS stakeholders

Resolve tradeoffs related to timing, investment, and execution capacity

Ensure clarity of handoffs between upstream strategy and downstream execution

7. People Leadership & Operating Rhythm

Lead, coach, and develop CTS Marketing Managers

Set clear expectations for:

Execution excellence

Enterprise mindset

Cross-portfolio collaboration

Establish operating rhythms, planning cadences, and execution standards

Build bench strength and succession within the CTS marketing team

Education Requirements

Bachelor's degree required

Qualifications & Experience

8-10+ years of experience in B2B, healthcare, or complex commercial marketing

Experience leading downstream, field, or regional marketing execution

Prior people-leadership experience managing marketing managers

Strong commercial and operational acumen

Ability to lead in a matrixed, fast-paced environment

Success in This Role Looks Like

Consistent, high-quality downstream execution across the CTS portfolio

Strong confidence from Sales and NA Marketing leadership in CTS marketing delivery

Disciplined execution of pricing, promotions, and launches

Clear linkage between CTS marketing activity and commercial outcomes

A high-performing, accountable CTS marketing team

Role Positioning in the NA Marketing Model

Reports into: NA Marketing Director

Owns: CTS downstream execution

Leads: CTS Marketing Managers

Does not own: Upstream brand strategy or product roadmap

#LI-MR1

Dentsply Sirona is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, sexual orientation, disability, or protected Veteran status. We appreciate your interest in Dentsply Sirona.

If you need assistance with completing the online application due to a disability, please send an accommodation request to careers@dentsplysirona.com (careers@dentsply.com) . Please be sure to include "Accommodation Request" in the subject.

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For additional details and questions, contact us at careers@dentsplysirona.com