Director of E-Commerce (Derm Brand)

Director of E-Commerce

Company: Confidential Dermatology-Founded Skincare Brand Employment Type: Full-Time Location: Remote
We are a fast-growing, dermatologist-founded skincare brand rooted in clinical efficacy, science-backed formulations, and long-term skin health. Trusted by professionals and consumers alike, our products combine medical credibility with elevated brand storytelling.
As our business scales, our digital storefront plays a critical role in education, conversion, and customer trust. We are seeking a Director of E-Commerce to own and scale our DTC business end-to-end and lead the strategy behind our online revenue engine.
The Director of E-Commerce will be responsible for driving revenue growth, conversion, and customer lifetime value across all DTC channels. This leader will own the ecommerce P&L and act as the strategic hub connecting marketing, merchandising, technology, operations, and customer experience.
This role is ideal for a data-driven ecommerce leader with deep DTC experience in skincare, beauty, or health-adjacent brands—someone who understands how to balance clinical education with performance, conversion, and a seamless user experience.
Ecommerce Strategy & Revenue Growth

Own and scale the DTC ecommerce business, including revenue, conversion rate, AOV, and LTV
Develop and execute ecommerce growth strategies aligned with overall brand and business objectives
Forecast performance and manage the ecommerce P&L
Site Experience & Conversion Optimization

Own the Shopify (or equivalent) storefront, including homepage, PDPs, PLPs, checkout, and subscriptions
Lead CRO initiatives informed by data, user behavior, and customer feedback
Ensure the site experience clearly communicates clinical credibility, education, and trust
Merchandising & Product Strategy

Partner with Product and Marketing to support new product launches, regimens, bundles, and promotions
Own onsite merchandising strategy, including product hierarchy, collections, and promotional placement
Use performance data to guide assortment, pricing, and bundling decisions
Cross-Functional Leadership

Serve as the connective leader across Growth, Creative, Product, Operations, and Customer Support
Translate marketing initiatives into onsite execution that maximizes conversion and retention
Lead and develop a high-performing ecommerce team and manage external partners and agencies
Analytics & Performance Reporting

Establish KPIs and dashboards to track performance across traffic, conversion, retention, and revenue
Leverage analytics tools to uncover insights and optimization opportunities
Present performance updates and strategic recommendations to executive leadership