Senior Vice President, Marketing

SVP of Marketing

North is seeking a powerhouse SVP of Marketing to unify our global brand narrative and accelerate hyper-growth across a complex, multi-entity fintech ecosystem. You are not just a brand storyteller; you are a revenue driver who will partner intimately with Product to bake marketing into the user experience and with Sales to compress the lead-to-close cycle.
Strategic Pillars:

Unified Brand Architecture: Architect and own the North brand architecture, establishing positioning and messaging frameworks that unify the brand narrative across a complex, multi-entity ecosystem and deliver a consistent experience for all key audiences (merchants, partners, and developers).
Product-Marketing Integration: Lead the GTM function for frequent feature launches. You will bridge the gap between "what we build" and "why it matters," driving adoption of high-margin secondary products (FX, Fraud Modules) within the existing client base.
AI-First Demand Gen: Architect a sophisticated, AI-driven engine. This includes moving beyond traditional SEO into GEO/AEO (Generative/Answer Engine Optimization) to ensure North is the "first-choice" answer in an AI-driven search world.
Revenue Operations (RevOps) Synergy: Partner with Sales leadership to manage the "Integrated Revenue Org." You will be held accountable for Sales Velocity and the quality of the top-of-funnel pipeline.
Requirements:

Scale & Experience: 15+ years of progressive marketing leadership. You have successfully managed rebrands or marketing functions at an $800M+ scale.
Fintech & Payments Fluency: Deep, non-negotiable understanding of the payments landscape, eCommerce, and regulated financial environments.
Financial & Technical Acumen: Expert in attribution modeling, LTV:CAC ratios, and budget management. You don't just spend money; you allocate capital to the highest-yielding channels.
Operational Agility: Proven ability to lead through ambiguity and rapid pivots. You are a "Player-Coach" who can set a 3-year vision but also dive into HubSpot or Google Analytics when the team needs a technical steer.
Key Performance Indicators:

Sales Velocity & Efficiency: Shortening the sales cycle through better-qualified leads and automated nurture paths.
NRR (Net Revenue Retention): Driving growth within the existing install base through cross-sell marketing and product adoption.
Category Leadership: Measurable increase in "Share of Voice" and analyst rankings (Gartner/Forrester) in high-growth payment segments.
Brand Sentiment & Trust: Critical for FinTech; maintaining a high reputation score in a highly regulated environment.
Additional Information:

Travel requirements: 20%
License and certification requirements: CPP preferred
Our Benefits:

Medical, Dental, & Vision Coverage
Flexible Paid Time Off
401(k) + Match
Mental Health Support & Well-Being Program
Paid Maternity & Paternity Leave
Education Assistance
Company-funded Lifestyle Spending Account
Salary Range: $250,000 - $375,000
Pay within this range varies by work location and on job-related knowledge, skills, and experience. We look forward to discussing your salary expectations and our full total rewards offerings throughout the interview process.
Please note: North is a US-based company and no sponsorship is available for this position at this time.
North, and our family of companies, are committed to helping entrepreneurs grow their businesses. As an end-to-end payment solutions company, we provide everything business owners need to get paid, whether they serve customers in a physical storefront, online, or both. We pride ourselves on being large enough to offer customized solutions to our enterprise-level clients while remaining agile enough to take an award-winning, hands-on approach to personal service that our merchants won't find anywhere else.
Let's go North, together! Our most important resource is our people. Join our diverse team of innovators and do-ers and make your mark on the future of payments technology. We're proud to offer benefits that help our team members further their overall well-being through unique initiatives that are both personally and professionally fulfilling.
At North, we celebrate diversity and create an inclusive environment for everyone. We are an equal opportunity employer.