Head of Media / Creative Director - Performance Ads

About AI Acquisition

AI Acquisition is a $50M+ ARR education business teaching entrepreneurs how to build AI-powered service businesses. ~3,000 active clients across three program tiers. Backed by some of the best operators in the coaching and performance-marketing space. Remote, ~80 people, scaling fast, zero legacy creative debt.
THE WORK

You’ll own the creative engine behind a $50M ARR AI-education business running ads across 3 active funnels (more launching). Your team already produces ~100 ads per week — 5 editors plus a lead, plus 4 AI ad creators. Your job is to keep that machine running at quality, feed it constant new ideas, and build the systems that let it scale as funnel count grows.
This is

NOT

a performance-marketing-strategist role. Our CMO and Head of Marketing own FB-side testing, kill decisions, and media buying. You own:
Hitting editing and production deadlines with zero quality errors
Generating new creative ideas, angles, hooks, and concepts weekly
Managing the editor team + AI ad creation specialists
Coordinating script approval with our incoming direct-response copywriter
Evolving the ticketing and brief-to-ship workflow as we scale
If you want to own CAC, this is not your role. If you want to own a creative machine that ships 100+ ads a week across a high-ticket offer suite, keep reading.
Requirements
HOW WE WORK

Volume + iteration > one “perfect” ad
Direct-response cadence: script-to-live measured in days, not weeks
Deadlines are sacred. Quality is non-negotiable.
Small senior team. Direct line to founders. Zero bureaucracy.
THE STATE YOU’RE INHERITING

Team: 1 Lead Editor + 4 editors (India-based) + 4 AI ad creators
Output: ~100 ads per week across 3 active offers
Workflow: board-based ticket system; 3-ads-per-editor-per-day KPI
Tools: internal brief/ticketing system, Meta Ads Manager integration
Stack you’ll be coordinating with: internal AI ads-creation tooling + standard editing stack (Premiere, CapCut, After Effects)
WHAT WE’RE LOOKING FOR

Must-have:
3+ years owning ad creative in performance marketing (Meta / Facebook ads non-negotiable)
You’ve personally managed 3+ video editors, ideally including remote/offshore teams
You’ve run an ad-production pipeline at 50+ ads per week in at least one role, and can walk us through the exact workflow
You’ve shipped ads for info-product, coaching, bootcamp, trading, agency-services, or high-return DTC — categories with structural refund/chargeback pressure
Strong signals:
You have a hook library. You generate angles weekly. Competitor-ad research is a daily habit, not a quarterly project.
Winning ads you produced are findable in FB Ad Library, case studies, or a public portfolio
You’ve worked in-house at a known DTC/performance shop (Ridge, Obvi, Mid-Day Squares, Native, similar) OR at a high-ticket info-product/coaching brand
You ship reliably. People who’ve worked with you describe you as “the one who hits deadlines” before they describe your taste.
You’ve built brief templates, QA gates, or ticketing systems in a prior role
We’re not the right fit for:
TV, film, or brand-campaign backgrounds — the cadence doesn’t translate, we’ve seen it fail
Creatives who prioritize aesthetic perfection over throughput and direct-response instinct
Pure individual contributors with no team-management experience
Anyone who hasn’t worked hands-on with live paid Meta ads
Benefits
COMP & BENEFITS

$150K – $200K total comp (base + performance bonus, geography-adjusted)
Performance bonus tied to team throughput, quality, and deadline hit-rate —

NOT

to FB ad performance (that’s our CMO’s seat)
100% remote, async-friendly hours (overlap with UK/US East is a plus)
Direct access to founders and CMO. Real budget. Real scope.
APPLY

Short application. Attach (or link):
3 winning ads you produced in the last 12 months. Screenshots, FB Ad Library links, or Loom walkthroughs all work.
2–3 sentences on the ad-production workflow you ran at your last role: ads/week, team size, tool stack.
No cover letter. No resume screening theater. If you look like a fit, you’ll do a 30-min call with our Head of Marketing within a week, and a short paid assessment after that.