Marketing Coordinator

The Marketing Coordinator supports ICAN's Marketing and Communications efforts by planning, creating, implementing, and evaluating integrated marketing, digital, and public relations initiatives that advance the organization's mission and strategic goals. This role is responsible for helping manage ICAN's overall marketing presence across digital platforms, media relations, advertising, and communications channels, both internal and external.

Working collaboratively with internal teams and external partners, the Marketing Coordinator contributes creatively, strategically, and analytically to content development, digital marketing initiatives, public relations efforts, and performance reporting. This position plays a key role in promoting ICAN's identity, brand, philosophy, and programs through consistent, high-quality communications. Will promote the philosophy and mission of the agency by performing the following duties.

Duties & Responsibilities:

Content Strategy, Writing, and Creation

Assist in the development and execution of ICAN's content and communications strategy to strengthen brand awareness and engagement.
Research, write, edit, and develop original content for all communication channels, including but not limited to website copy, social media posts, email campaigns, publications, reports, presentations, proposals, interviews, and promotional materials.
Create and publish engaging digital content such as videos, photos, graphics, infographics, and written posts.
Curate, repurpose, and adapt content from existing sources to maximize reach and effectiveness.
Coordinate internal interviews and gather program information to support storytelling and content development.
Collaborate with designers and internal teams to ensure content is visually compelling, accurate, and aligned with brand standards.
Digital Marketing and Social Media

Plan, coordinate, and implement ICAN's social media presence across platforms.
Maintain content calendars and ensure deadlines and campaign goals are met.
Monitor trends and explore new platforms or opportunities to expand ICAN's digital reach.
Support live and on-site social media coverage at programs and events as needed.
Email Marketing

Build, coordinate, and distribute monthly and special email communications for ICAN and its programs.
Identify and develop content, create outlines, collaborate with designers, test campaigns, secure approvals, and schedule sends.
Monitor email performance and contribute to ongoing optimization efforts.
Website and Digital Presence Management

Serve as an administrator and content editor for ICAN websites.
Create, update, and publish website content including news stories, testimonials, program information, photos, and media.
Monitor website functionality and content accuracy; recommend enhancements and updates.
Act as a liaison with external website vendors or programmers as needed.
Oversee and maintain ICAN's broader digital footprint, including Google Business pages, online review platforms, community directories, tourism outlets, and third-party websites.
Public Relations, Media, and Advertising

Draft and distribute press releases, media alerts, and other PR materials.
Maintain and update media and press contact lists.
Support media outreach efforts, press conferences, interviews, and community engagement opportunities.
Coordinate media appearances (radio, television, podcasts, etc.) as needed.
Assist with media research, advertising placement planning, vendor coordination, and invoice review.
Support annual and monthly advertising and media placement strategies in collaboration with the marketing team.
Reporting, Proofing, and Analytics

Monitor, collect, analyze, and report on marketing and communications metrics, including website traffic, email performance, and social media engagement.
Prepare regular reports and insights to support decision-making and strategy adjustments.
Proofread and edit marketing materials, emails, websites, vendor proofs, and other written content to ensure quality and accuracy.
Planning, Collaboration, and Administration

Assist in the development and execution of comprehensive marketing and communications plans for ICAN and its programs.
Contribute to and help manage integrated calendars for communications, advertising, and social media.
Collaborate closely with program, development, events, and engagement teams to ensure consistent messaging and goal alignment.
Research and manage vendors to support marketing initiatives.
Establish and maintain project timelines while managing multiple priorities and deadlines.
Support emergency or crisis communications planning as needed.
Perform additional duties as assigned to support the Marketing and Communications team.
Education/Experience:

Bachelor's degree in Marketing, Communications, Business, Project Management, or related field strongly preferred.
Plus 2-4 years of experience in a marketing support role.
Experience in social media, email marketing and website management.
Strong organizational and time management skills, with high attention to detail.
Clear written and verbal communication skills and the ability to work across departments.
Demonstrated ability to manage multiple projects and priorities in a fast-paced environment.
Experience supporting marketing or creative teams in a nonprofit or agency setting is preferred, but not required.
A valid NYS Driver's License is required.
Computer Skills:

To perform this job successfully, an individual should have knowledge and working experience with Microsoft Office Suite, Google Suite, Email Marketing Software, Social Media platforms, Google Analytics.