Social Media Specialist

Description
Under general supervision, the Social Media Specialist plays a key role in shaping how the City connects with its residents—bringing programs, services, and stories to life across digital platforms. This is more than posting updates; it’s about building meaningful, two-way conversations with the community, creating engaging campaigns, and ensuring the City’s voice is consistent, approachable, and impactful. In this role, you’ll develop and execute strategic social media initiatives, craft compelling visual and written content, and analyze performance to continuously improve engagement. From capturing live moments at community events to designing graphics and managing content calendars, you’ll help elevate the City’s digital presence while supporting broader marketing, public relations, and branding efforts. Working closely with the Public Information Officer and Communications Team, you’ll be at the forefront of innovative outreach—strengthening relationships, increasing visibility, and making sure the community stays informed, connected, and inspired.

Education and Experience

Associate degree in marketing, journalism, communications, or a related field.

Two (2) years of experience in the development and coordination of public information, community outreach, or social media marketing.

Licenses and Certifications

Possession of a valid Class “C” California Driver’s License, to be maintained throughout employment.

Knowledge, Skills, and Abilities

Knowledge of principles, practices, methods, and techniques of marketing, public information, media relations, and community relations programs.

Fundamentals of photography, videography, and graphic design.

Methods and techniques of social media, web, and video communications.

Prepare and present information in various formats and for diverse audiences.

Effectively represent the City in meetings with the public, governmental agencies, community groups, and various businesses and professional organizations.

Characteristics

A self-starter with a can-do attitude.

A collaborative contributor who possesses intrinsic motivation, unwavering commitment, ambitious drive, insatiable curiosity, adaptability, and reliability.

An innovator—someone who proactively brings new methods and ideas to projects.

This position is FLSA Non-Exempt, eligible for overtime compensation.

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