Sr Director, Digital & Corporate Communications Strategy

Sr Director, Digital & Corporate Communications Strategy

Reporting to the Chief Communications Officer, we're looking for a visionary leader to spearhead our Corporate Communications strategy and operations. This isn't just about managing communications — it's about architecting a digital ecosystem that drives influence, builds trust, and positions Gap Inc. as a cultural and employer brand leader. You'll establish a Digital Strategy Center of Excellence, realign our planning and operations for maximum impact, and lead a strategic pivot toward proactive, forward-looking communications powered by technology and creativity.
Digital Strategy & Innovation • Establish a centralized Digital Strategy Center of Excellence to own all social media channels, governance, and performance analytics. • Drive a digital-first, social-first strategy that anticipates trends, leverages emerging platforms, and amplifies brand storytelling. • Build scalable systems, tools, and workflows that enable seamless content creation, campaign execution, and measurement. Strategic Planning & Operations • Centralize communications planning and operations to create a future-focused, proactive function rooted in strategic foresight. • Develop governance models, editorial calendars, communications campaigns/media/project dashboards to ensure clarity, consistency, and accountability across the organization—creating transparency and visibility for executive leadership and across the enterprise. • Oversee budgeting, measurement, and process optimization to maximize efficiency and impact.
Employer Brand Leadership • Partner with TA to evolve Gap Inc.'s Employer Brand strategy, partnering with Talent Acquisition, Inclusion & Belonging, and Purpose teams to position us as top employer. • Partner with TA to ensure compelling narratives showcase our culture, values, and commitment to innovation. Cross-Functional & External Partnerships • Collaborate with global teams, agency partners, and vendors to deliver integrated campaigns that elevate our brand and business priorities. • Serve as a trusted advisor to executive leadership, ensuring alignment and influence across all communications initiatives. Innovation & Continuous Improvement • Stay ahead of emerging technologies, platforms, and cultural trends to keep Gap Inc. at the forefront of digital engagement. • Foster a culture of experimentation and agility, driving new ideas that push boundaries and create measurable impact.
• 12+ years in communications strategy, digital marketing, or employer branding with proven success in complex organizations. • A strategic thinker and operational leader who thrives in fast-paced, high-stakes environments. • Deep expertise in digital platforms, analytics, and content workflows. • A creative storyteller with a passion for technology-driven engagement. • Exceptional leadership skills with a track record of building high-performing teams. • Strong organizational and communication skills with the ability to influence at all levels.
Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees. One of the most competitive Paid Time Off plans in the industry. Employees can take up to five "on the clock" hours each month to volunteer at a charity of their choice. Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay. Employee stock purchase plan. Medical, dental, vision and life insurance.
Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. Salary Range: $203,500 - $274,700 USD Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.