Director, Digital Marketing

At AgeWell Solvere Living, we believe in creating senior living communities that allow residents to thrive, families find peace of mind, and team members are inspired to grow. Our vision is built on delivering excellence in care, innovation in services, and leadership that empowers people at every level.

We're a Certified Great Place to Work for 8 years in a row, and proudly offer:

Medical, Dental and Vision coverage
Life, AD&D, and disability insurance
Voluntary Accident, Hospital Indemnity and Critical Illness options
401k or Roth IRA Retirement Savings Plan (with company match)
Generous Paid Time Off Program
Position Summary:

The Director of Digital Marketing plays an integral role inpromoting AgeWell Solvere Living and its individual community brands. Workingwith the Vice President of Marketing, the position has overall responsibilityfor developing, planning, implementing and evaluating the overall digitalmarketing strategy.

Essential Job Functions:

Works with VPM to build, plan and implement the overall digital marketing strategy for the AgeWell Solvere Living and its managed communities
Assists in managing AgeWell Solvere's third party digital vendor(s) for digital advertising campaigns and SEO/SEM management
Overall responsibility for managing allocation of the communities' digital marketing budgets
Develops and oversees implementation of an integrated AgeWell Solvere social media strategy
Responsible for managing community and AgeWell Solvere Living websites
Works with VPM to evaluate analytics and continually improve digital marketing efforts
Oversee Marketing Specialist's digital responsibilities
Responsibilities

Work with digital services vendor to develop, implement and analyze digital advertising campaigns
Overall responsibility for programming and scheduling marketing automation campaigns and email blasts
Overall responsibility for community blog topic approval and proofing
Overall responsibility for community website edits, such as pop ups, news and event posts and minor website edits, with certain tasks to be assigned to Marketing Specialist
Overall responsibility for adding and removing team members and clients from Marketing tech platforms
Creating and or managing the development of splash and landing pages with third party vendor
Work with agencies to create full websites and miscellaneous development work
Assist with reputation management: monitoring Google My Business, Yelp reviews, questions and Google Alerts
Work with VPM to monitor and identify measurable benchmarks for success
Assist with the digital transition of communities that are being on- and off-boarded
Qualifications:

Bachelor's Degree in a related field
5+ years' experience in a digital marketing role
Strong written communication skills
Willingness to share own ideas amongst leadership
Ability to multi-task and manage several projects at once
Demonstrated ability to meet deadlines and ensure projects are completed on a timely basis
Willing to execute day to day tasks and work independently
Good entrepreneurial work ethic and a desire to "get the job done"
Ability to delegate and collaborate effectively
Experience with Microsoft Office Suite, WordPress, ActiveDemand, Google Analytics, Ahrefs and similar platforms