Marketing Specialist

Marketing Specialist
Job Description
POSITION: Marketing Specialist

LOCATION: Boston, MA

DURATION: 1 year

Position Responsibilities

Manage and prioritize requests from 6 field marketers who generate demand for different product lines.

Must obtain a basic level of Client HCIT product and organizational knowledge in order to classify & route inquiries correctly. This role is a critical enablement function for the team to execute at higher speed.

Responsibilities include
Assess, organize and format inquiry data in excel templates to hand off to Marketing Operations to load into CRM for distribution to sales.

Research, segment and validate target lists to be used in campaign execution.

Manage demo scheduler tool to be used for major tradeshows.

Become a super user to log compliance workflows and pull data from tools such as HIMSS Analytics and our customer database.

Bonus Experience

Prior field marketing or campaign execution experience

Prior experience with Sales Logix or Salesforce.com

Experience using CRMs, marketing automation systems, email marketing tools such as Marketo and other contact databases such as Jigsaw or HIMSS Analytics

Qualifications
Qualification Requirements:

Candidate must be highly proficient in Excel with formulas VLOOKUP, UPPER, CONCATENATE, IF, MATCH; pivot tables

Must be detail oriented and possess excellent customer service skills

Demonstrated academic excellence

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