Industrial Design Director (Hard Goods)

To apply, please send your resume and cover letter to jobs@shibumishade.com
About The Role

The Industrial Design Director will work under the VP of Product to help bring Shibumi’s product vision to life. This role is responsible for creating user-centered designs that align with Shibumi's product innovation strategy and roadmap. The Product Designer will collaborate closely with Product Designer(s), Product Engineer, Director of Product, cross-functional teams across marketing, production, and sourcing, and external partners to drive design initiatives from concept through to production. The position requires strong design skills, a passion for innovative product development, and an ability to work across multiple product categories and stages of development.
Responsibilities

Collaborative Design:

Work alongside the Product Team and cross-functional teams to ideate, design, and iterate on product concepts for both existing and new products.
Customer-Centered Design:

Use customer research (e.g., surveys, focus groups, user testing, market research) to inform product design recommendations, ensuring the final product resonates with target consumers.
Design Development:

Create high-quality design assets, including mockups, prototypes, and 3D models to communicate design concepts clearly to stakeholders and product teams.
Design for Manufacturability:

Ensure designs are manufacturable, scalable, and cost‑effective. Design with quality standards in mind and support the production team in ensuring quality can be maintained in production. Collaborate with product and production teams to select appropriate materials, manufacturing techniques, and suppliers.
Brand Consistency:

Design products that align with Shibumi’s brand aesthetics, values, and overall product vision. Contribute to maintaining a strong, consistent brand identity across product lines.
Sample Testing & Refinement:

Review and use testing of prototypes and refine designs based on feedback from testing, team feedback, consumer insights, and market trends.
Trend Analysis & Innovation:

Stay on top of industry trends, emerging technologies, and consumer behavior to inform new product concepts and design improvements.
Design Documentation:

Create and maintain design documentation, including tech packs, specifications, design guidelines, and product packaging, to ensure clarity throughout the product development lifecycle.
The Ideal Candidate Possesses

Experience:

6+ years of experience in product design, with a strong portfolio showcasing a variety of product designs (hard goods experience preferred). Experience working with beach, gear, outdoor, and/or lifestyle consumer goods categories.
Strong Work Ethic and Self Motivated:

Comfortable working in a fast-paced environment and working across different products in different stages of development simultaneously.
Proven Process:

Expertise in the end-to-end design process, from initial concept sketches to final product delivery. Experience working with design teams and cross-functional stakeholders.
Advanced in Photoshop and Illustrator
Generally proficient in Adobe Creative Suite
Expert in Fusion360 or advanced experience with SolidWorks, AutoCAD, Rhino, etc.
Experienced in 3D printing and additional rapid prototyping methods.
Technical drawing proficiency
Deep understanding of Materials (Metals, plastics, textiles)
Experience with color theory and product color selection
Familiarity with ASTM testing standards
Consumer-Focused:

Experience in customer-centered design with an understanding of how to incorporate consumer insights and usability testing into the design process.
Strong Communicator:

Excellent written and verbal communication skills, able to present design concepts to stakeholders and work collaboratively with product, marketing, and production teams. Experience working with overseas factories with effective communication.
Attention to Detail:

High attention to detail and a strong ability to execute design specifications accurately while considering manufacturability and product costs.
Adaptability & Problem-Solving:

Comfortable with ambiguity and shifting priorities, able to work on a range of product categories and pivot as needed to meet changing business goals.
Brand and Market Awareness:

An understanding of brand identity and market trends, particularly within the outdoor product industry, and how to align design strategies with business objectives.
Education:

A degree in Industrial Design, Product Design, Engineering or a related field is preferred, but equivalent experience will be considered.
Why Join Shibumi?

At Shibumi, you’ll have the opportunity to be part of a fast-growing company that values innovation, creativity, and a collaborative culture. As a Senior Industrial Designer, you’ll have direct influence on the product development process, helping to create meaningful products that delight our customers and elevate our brand. If you're passionate about design, have a strong track record of product design, and are excited to help build innovative products for the outdoor market, we want to hear from you!
Location:

Remote with up to 30% domestic and international travel.
About Shibumi Shade

Shibumi is a rapidly growing outdoor lifestyle brand based in Raleigh, NC. Shibumi was founded in 2016 by two brothers and their best friend, who, assigned to the task of beach setup and takedown during their annual family vacations, were fed up with the beach shade offerings on the market and decided to take matters into their own hands.
The company’s iconic first product, the Shibumi Shade, has garnered a cult-like following and can be seen on beaches around the country - from Emerald Isle to Santa Monica and from Cape Cod to Oahu. The Shibumi Shade works with the wind instead of against it, and stands out for being lightweight, easy to set up and take down, and durable. In 2025, Shibumi launched its Shibumi Beach Chair – and it became an instant best-seller, winning awards from NY Times Wirecutter, Forbes, Dwell, the Daily Mail and others. In April 2026, Shibumi launched Park Vista™, a shade designed to anchor in grass and natural ground, bringing shade off the beach. Think portable shade for parks, sidelines, backyards, playgrounds, rivers and lakes and beyond. Shibumi products are sold in both premium local retailers and direct-to-consumer.
Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.

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