Brand & Marketing Specialist - HVAC

Job SummaryThe Brand & Marketing Specialist supports the Brand & Business Development Manager and works closely with the Marketing and Sales teams to execute Crescent’s marketing, communications, and dealer support efforts. This role assists in managing co-op programs, communications, events, and daily operations while helping implement strategies that promote Crescent’s products and services to vendors and customers. The position also plays a key role in maintaining Crescent’s digital presence, including website updates, social media, and in-branch marketing. This work is critical to the smooth operation of the marketing function, alignment with the sales team, and the continued growth of the company.Duties & ResponsibilitiesAssist in managing American Standard and Mitsubishi co-op programs, including pre-approvals, guidelines, claims, and creditsProvide support to the Brand & Business Development Manager and Market Managers, assisting with projects and initiatives as neededProvide administrative support to the sales and marketing teamsDesign flyers, bulletins, promotional materials, and signage for internal and external events and trainingsAssist with custom promotional and advertising needs for dealersManage regional rebate programsSupport the planning, coordination, and promotion of Crescent eventsAssist in planning and promoting Crescent trainingsUpdate and maintain the company website daily to support trainings, promotions, and overall usabilityAssist in creating and posting social media content across platforms (Facebook, Instagram, LinkedIn, etc.)Create and distribute email and text communications for internal and external audiencesManage in-branch digital signage, including content coordination, scheduling, and vendor collaboration as neededSupport Crescent branding efforts, including ordering and managing swag (notepads, pens, signage, apparel, etc.)Physical DemandsPeriodic travel required for branch visits, conferences, vendor tours, and customer events.Ability to lift up to 25 pounds when preparing event or promotional materials.Extended periods of standing or walking during events or presentations.Experience & QualificationsBasic knowledge of Microsoft Office requiredExperience with Canva preferredStrong writing and editing skills with attention to detailUnderstanding of social media platforms and how to use them effectively for business promotionEducational ExperienceAssociates or bachelor degree in marketing, communications, digital media, or related field desirableHigh school diploma or GED requiredBenefitsWe also offer an exceptional benefits package to our people, including:Rich and affordable medical and dental plansHSA plan with employer contributionFree coverage for Vision InsuranceFree Long Term Disability, Life Insurance, Hospital Indemnity, Critical Illness, EAP, Identity Theft401(k) with company match and profit sharingTuition reimbursementPTOPaid HolidaysQuarterly bonus for all employees based on company performanceWellness programAnd more!
#J-18808-Ljbffr