Product Marketing Manager - Machine Control

Product Marketing Manager

At Hexagon, we do not just measure the world – we define its future. As the global leader in measurement technologies, we provide the confidence that vital industries rely on to build, navigate, and innovate. From microns to Mars, our solutions drive productivity, quality, safety, and sustainability across aerospace, agriculture, automotive, construction, manufacturing, and mining. Yet measurement is only the beginning. We bridge the physical and digital worlds with cutting-edge metrology, reality capture, and positioning solutions – making industries and cities safer, smarter, and more sustainable.
At Leica Geosystems, part of Hexagon, our Machine Control Division delivers integrated construction solutions that enhance productivity, improve safety, and enable smarter, more connected job sites. From machine control to digital workflows and safety awareness technologies, we empower contractors and partners to build more efficiently and sustainably. As Product Marketing Manager, you will help position these capabilities as one powerful construction technology ecosystem.
We are looking for a Product Marketing Manager who combines strategic thinking with a creative, hands-on approach to bring innovative solutions to market. In this role, you will drive Product and Solution Marketing by translating technical innovation into compelling commercial value. You will lead go-to-market strategies that shift the focus from features to solution value, productivity enablement, and ecosystem impact, while empowering sales teams, customers, and partners with the tools and messaging they need to succeed.
This appeals to you:
Lead solution-driven go-to-market strategies for new products, features, and integrated solutions, ensuring scalable and repeatable launch excellence
Develop scalable launch playbooks, internal readiness plans, and processes to efficiently execute and scale product launches
Define and evolve product and solution positioning, clearly articulating customer value, differentiation, and business impact
Bridge technical and commercial perspectives, transforming complex product capabilities into compelling, customer-centric messaging and use cases
Shift from product features to ecosystem value, highlighting connected workflows, productivity gains, and end-to-end construction solutions
Enable customers and partners with high-quality content, tools, and programs that emphasise availability, service, support, and long-term value
Collaborate cross-functionally with product management, R&D, sales, and global marketing to bring innovations successfully to market
Develop sales and partner enablement assets by translating complex technical capabilities into clear, customer-focused messaging and marketing content, including playbooks, training, presentations, and solution narratives
Drive product launches and lifecycle campaigns, ensuring consistent messaging and strong market adoption globally and regionally
Conduct customer, market, and competitive research to understand needs, behaviors, and market dynamics
Measure and optimise go-to-market performance, using insights and feedback to continuously improve impact
Support and equip regional teams to position and present our solutions consistently and effectively at industry events, customer engagements, and partner interactions
This is you:
5+ years of experience in product marketing, product management, or a related role in B2B technology environments
Bachelor's or master's degree in marketing, business or STEM fields
Proven experience developing go-to-market strategies and product positioning
Commercial background or experience is a plus
Experience working closely with sales organisations and distribution partners
Strong ability to translate technical products into commercial value propositions and solution narratives
Excellent communication, storytelling, and presentation skills
Strong analytical mindset and experience using market insights and data to drive decisions
Familiar with Salesforce, Pardot, digital marketing and automation tools (Google Analytics, SEA, SEM, META Ads and LinkedIn Ads)
Experience in Adobe Creative Suite
Ability to create full-funnel marketing programs (web, video, digital campaigns, email, brochures and other sales enablement tools…)
Ability to influence and collaborate across global cross-functional teams
Fluent in English; additional languages are a plus
Experience in construction technology, machine control, geospatial solutions, or industrial technology is an advantage
Why join us?
Join a renowned industry leader: Be part of Leica Geosystems, a globally respected company with over 200 years of heritage, shaping the future of measurement and construction technology
Make an impact in construction tech: Help shape the future of digital construction with solutions that improve productivity, safety, and sustainability
Ownership and visibility: Drive meaningful marketing programs with direct business impact across Europe and occasionally drive an excavator
Empowered, entrepreneurial culture: Work in a flat hierarchy with a high level of responsibility, ownership, and trust, where your ideas and initiative truly matter
Flexibility and balance: Remote-first setup with flexible working hours
Grow your career: Access to learning, development, and global career opportunities