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Marketing Manager (Part-Time)

CreativeMktGroup, Richmond, VA, United States


This is a highly organized, creative, and proactive position to support a portfolio of businesses for a marketing agency.

KEY RESPONSIBILITIES
Marketing & Brand Strategy

Develop and execute marketing strategies aligned with business goals

Increase brand awareness, customer engagement, and revenue across multiple businesses

Conduct market research to inform campaigns and positioning

Content, Social Media & Digital Marketing

Manage social media platforms, including content creation, scheduling, and engagement

Maintain a consistent content calendar and brand voice

Oversee digital marketing efforts (email campaigns, website updates, SEO, online advertising)

Create engaging visual and written content

Creative Direction & Design

Maintain and evolve brand identity across all ventures

Coordinate photography, videography, and creative production

Maintain organized brand asset libraries

Events, Promotions & Community Engagement

Plan and promote events, campaigns, and seasonal activations

Build relationships with media, influencers, and local partners

Coordinate press and community engagement efforts

Performance Tracking & Marketing Operations

Analyze campaign performance and provide insights for optimization

Prepare reports and recommendations to improve marketing effortsCoordinate with external vendors and partners as needed

Administrative & Business Support

Assist with administrative tasks across multiple businesses

Coordinate with team members, vendors, and partners

Help manage timelines, projects, and priorities

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