Association Director of Marketing

Be the Voice. Shape the Story. Drive Community Impact.

Position: Association Director of Marketing Salary Range: $80,000 - $85,000

If you're driven to strengthen communities, inspire connection, and lead meaningful change-this is your moment.

As the Association Director of Marketing, you will serve as the strategic architect of how the YMCA engages communities across the region. This role goes beyond marketing-it's about advancing mission impact through a unified, data-informed strategy that fuels growth, deepens relationships, and elevates the YMCA's voice.

You'll balance big-picture strategy with hands-on execution, ensuring every campaign and touchpoint reflects our core values of caring, honesty, respect, and responsibility.

What You'll Do:

Lead with Strategic Vision
Develop and execute an integrated, association-wide marketing strategy
Translate priorities (membership, youth development, philanthropy) into measurable results
Elevate the Brand

Champion a consistent, compelling voice across all channels
Lead storytelling that highlights community impact and builds trust
Drive Community Engagement

Design campaigns to increase membership and program participation
Partner across teams to support fundraising and community outreach
Own the Digital Experience

Oversee website, email, social media, and paid media
Use CRM tools (e.g., Salesforce) and data insights to optimize performance
Who You Are:

You are a strategic thinker, collaborative leader, and purpose-driven storyteller who thrives in a mission-focused environment.

7-10+ years of progressive marketing experience, including leadership
Proven success in multi-channel marketing and brand strategy
Strong digital expertise (web, email, social, analytics, CRM)
Data-driven mindset with the ability to translate insights into action
Skilled at influencing, aligning, and mobilizing cross-functional teams
Experience in nonprofit, community-based, or mission-driven organizations preferred
Able to work effectively in a hybrid work environment
Why Join the YMCA?

At the YMCA, you're not just building a career-you're building community.

Mission-Driven Impact: Contribute to meaningful, measurable change every day
Collaborative Culture: Work in a supportive environment grounded in shared values
Comprehensive Benefits: Medical, dental, and vision coverage for you and your family
Wellness & Belonging: Complimentary YMCA membership for you and your household
Retirement Security: 10% employer contribution + 403(b) and Roth options
Work-Life Balance: Generous PTO and holidays
Professional Growth: Access to leadership development, training, and certifications
Welcoming Environment: A culture where all individuals feel valued and empowered

The YMCA of Metropolitan Washington is an equal opportunity employer. We are committed to a workplace culture where all employees are treated with fairness and respect.