Retention Marketing Coordinator

About the Company
IL MAKIAGE is a New York‑based consumer‑tech company defining and building the future of beauty and wellness through proprietary technology. The company connects consumers with products using in‑house AI algorithms.
Backed by L Catterton, the largest consumer‑focused private equity firm globally, IL MAKIAGE launched in the U.S. in 2018 and has since become one of the fastest‑growing beauty brands in the country. Millions of users have completed its PowerMatch quiz, and its foundation is one of the most‑reviewed beauty products online, with over 500,000 reviews. The company emphasizes innovation, strong talent, and a collaborative, high‑performance culture.
Role: Retention Marketing Coordinator

Job Responsibilities

Leverage trends, consumer insights, behavioral data, and purchasing patterns to recommend innovations across lifecycle marketing, product experiences, and retention strategies
Conceptualize and execute improvements to email, SMS, onsite, and retention funnels, including campaign creative, messaging, segmentation, and user journeys
Build, launch, and optimize automated lifecycle campaigns to improve conversion, repeat purchase rate, LTV, and engagement
Support development of customer‑facing product experiences such as personalization, recommendations, quizzes, and promotional offers
Assist in experimentation strategy, including A/B testing across messaging, offers, landing pages, creative, and product recommendations
Gather, analyze, and interpret campaign performance and purchasing data to inform decision‑making
Develop and manage creative briefs, ensuring alignment and timely delivery with internal copy and design teams
Utilize AI‑powered tools to improve productivity across ideation, segmentation, optimization, reporting, and workflow automation
Oversee operational execution including campaign setup, QA, audience management, tracking, reporting, and testing
Basic Qualifications

Experience or strong interest in marketing, ecommerce, growth, retention, or related fields
Highly analytical mindset with curiosity around consumer behavior, performance metrics, and business growth
Strong creative thinking skills with the ability to translate data into marketing ideas and experiences
Excellent organizational skills and attention to detail
Strong written and verbal communication skills
Team‑oriented with a proactive, ownership‑driven attitude
Ability to manage multiple projects in a fast‑paced environment
Preferred Qualifications

Passion for beauty, wellness, fashion, or consumer brands
Experience working with large datasets and translating insights into action
Basic HTML and CSS knowledge
Familiarity with analytics platforms such as Google Analytics, Looker, Tableau, or similar
Experience with Klaviyo or other ESP/CDP platforms
Experience leveraging AI tools to improve workflows, content creation, or data analysis

#J-18808-Ljbffr