Senior Art Director

Job Description

As a Senior Art Director on the Creative Paid Digital team, you will help tell our story in a compelling, fresh, relevant way to audiences from many different countries and cultures. We are looking for an outstanding creator who is equal parts conceptual Art Director and hands-on digital Designer, with proven experience driving creative in an in-house setting (and/or agency). You will create video and static creative for YouTube, Universal App Campaigns, TikTok, and Meta with your digital best-practice skill set.

You have a strong understanding of digital acquisition performance metrics and are comfortable taking accountability for the business impact of your work. You strive to continuously improve both your work and the results for the customers and the business. You will partner with copywriters, art directors, designers and report to the Creative Lead, Digital Acquisition, with whom you will own creative decisions. The ideal candidate for this role is someone with a high degree of ownership who is proactive in identifying strategic and creative opportunities and brings a positive, can-do attitude to their work.

You Will:

Concept, design and execute customer-facing campaigns that are on-brand, highly relevant and drive continuously improving results.
Establish and maintain a strong understanding of all aspects of audiences from the Philippines, Latin America, India and more, to ensure you are creating highly relevant creative that resonates.
Design scalable creative systems and frameworks that are well thought out and drive scale.
Present creative to internal stakeholders, sharing rationale or data to support your decision making.
Partner with cross-functional peers throughout the creative process to ensure that your work delivers against stated objectives and goals.
Work with Project Managers to ensure creative deliverables and timelines are met.
Research and keep a pulse on trends, issues, and topics that matter most to key audiences around the world
Work with external partners when needed, providing constructive feedback

You Have:

A minimum 5 years of experience as an Art Director in an in-house creative team (and/or agency)
A strong portfolio that demonstrates strategic thinking, visual craft, and attention to detail
Consumer art direction and design experience a must; digital brand preferred
Proven expertise and knowledge of best practices for mobile-first digital marketing
Experience with upper-funnel brand awareness channels, including TV, OOH, and other broadcast formats, with an understanding of how brand and performance creative strategies complement each other
Strong interest in understanding why creative performs in digital acquisition channels and how to make it perform even better
Ability to operate autonomously and manage your own workload
Ability to partner effectively with peers, managers and executives
A highly developed instinct for balancing brand goals with performance goals
Extreme attention to detail and a high degree of discretion
Ability to clearly articulate your approach/thinking and own your creative decisions
Proven experience collaborating with copywriters while possessing strong independent writing skills and a fluency with AI writing tools
Hands-on experience leveraging AI tools to accelerate creative output, prototype concepts, and push the boundaries of what's possible at scale
An understanding of channel testing and validation
A passion for people, communication, marketing, and storytelling
A sensitivity and desire to understand various cultures and trends from the Philippines to India to Latin America
Strong written and verbal communication skills
Ability to write and communicate in other languages a plus, but not a requirement
Language skills (especially Spanish) are a plus
Lives in Seattle, WA with the ability to work in the office 2-3 days a week
Compensation: $75/hour
We look forward to reviewing your application. We encourage everyone to apply - even if every box isn't checked for what you are looking for or what is required.

PDSINC, LLC is an Equal Opportunity Employer.