Portfolio Sales & Marketing Manager

POSITION
Portfolio Sales and Marketing Manager (PSM) – Level II

COMPENSATION
Pursuant to Colorado regulations, if this job is performed in Colorado, the salary range is $86,000 - $91,000 plus comprehensive and lucrative performance bonus potential. Eligible to participate in the company benefits plan. We offer health, vision, dental, and pet insurance. We offer a 401(k) retirement plan, student loan assistance, licensing and continuing education reimbursement, parental leave, and housing allowances or gifts.

SUMMARY
As the Portfolio Sales and Marketing Manager, you are responsible for the leasing and marketing success of an assigned group of communities (typically 15-20). This includes oversight, training, and accountability of the Cardinal Way of Leasing (CWoL) platform, utilizing multiple data channels to provide problem/solution oriented Red‑Light Analysis to Portfolio Managers, and managing the planning, execution, and effectiveness of all assigned communities’ Monthly Marketing Plans and marketing channels.

PSM Level I Responsibilities

Complete all assigned PSM Redbook tasks designated by the ADSM on a weekly, monthly, and yearly basis.

Execute, train, and administer Cardinal’s Sales Platform (Cardinal Way of Leasing).

Execute the approved “Cardinal Leasing Experience” at all communities, including sales, customer service, curb appeal, model presentation, leasing technology, and marketing.

Provide regular and consistent feedback to the Leasing Teams regarding phone and onsite tour performance via phone, video conference, virtual role‑playing, and in‑person role‑playing.

Review and approve each community’s Monthly Marketing Plan (MMP). Communities identified as yellow or red light require additional attention to execution.

Provide on‑site leasing, sales, and marketing training when required.

Lead community marketing calls as needed and approve leasing strategies, collateral orders, specials, advertising, and outreach marketing initiatives.

Guide on‑site team members and ensure proper implementation of all marketing initiatives at your portfolio’s communities, including housing fairs, open houses, orientations, community events, university and local marketing events, promotional items, social media, website audits, advertisements, and online digital strategies.

Consult with the onsite Community Manager and Portfolio Manager on counseling records for the onsite Leasing Team Members, addressing failures in CWoL shops, training, SOP violations, follow‑up effectiveness, weekly leasing goals, etc., once a problem has been identified.

Strategically implement and review annual marketing plans.

Monitor effectiveness of marketing media and provide recommendations to the Portfolio Manager monthly.

Monitor and complete SolarWinds service requests for additional project or task assignments according to the policies about time allotment and acceptable tasks presented by the Associate Director of Sales and Marketing.

Attend select client calls to present leasing and marketing strategies as needed on a weekly basis, aligning with the time allotments set forth by the Associate Director of Sales and Marketing.

Meet on a weekly basis with direct reports to discuss performance and problem/solution‑oriented questions, completing an agenda in advance of the calls.

Meet on a bi‑weekly basis with assigned Portfolio Managers; meetings can be scheduled more regularly as needed.

QUALIFICATIONS

3‑5+ years’ experience in property management with a focus on leasing and sales.

Strong communication and collaboration skills.

Ability to motivate and energize a team.

Ability to analyze leasing data, including traffic volume, closing ratios, market comparable data, lease signing velocity, rental rates, and concession analysis.

Knowledge of leasing and sales techniques.

Computer skills including email, internet, word processing, spreadsheet, database, and community management software.

Knowledge of Microsoft Office and Google Apps for Business.

Ability to define and solve problems, collect and analyze data, establish facts, and draw valid conclusions.

Ability to deal with several abstract and concrete variables.

Understands and complies with all Fair Housing Laws and standards.

Ability to embody the Cardinal Culture and Cardinal Core Values every day.

Willingness to travel up to 40%.

PSM Level II Responsibilities

All Level I responsibilities and qualifications.

At least 2 years at the PSM Level I level or equivalent experience.

Additional workload and oversight in the PSM Level I role.

Act as a PSM Level I Wing, responsible for mentoring, training, and onboarding onsite team members.

Quarterly training with onsite TM’s and trial run of products.

Interview, hire, train and supervise an assigned traveling Leasing Team Member, approving scheduled travel, ensuring travel is booked each week, onboarding the team member on community priorities and assignments, reviewing and approving expense reports, and handling corrective action as needed.

Extra projects assigned by HQ.

WORK ENVIRONMENT
The work environment characteristics described here are representative of those a Team Member encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Incumbents work in an office environment and also have frequent exposure to outside apartment buildings and all areas of the property, including amenities, and have frequent exposure to outside elements where temperature, weather, odors, and/or landscape may be unpleasant or hazardous.

PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by a Team Member to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. During duties, the Team Member is regularly required to use hands to finger, type, handle, or feel, talk or hear. The Team Member is regularly required to stand, walk, reach with hands and arms, climb, stoop, or squat. Incumbents must be able to physically access all exterior and interior parts of the property and amenities and must be able to work inside and outside in all weather conditions, including rain, snow, heat, hail, wind, and sleet. The Team Member must be able to push, pull, lift, carry, or maneuver office products and supplies of up to twenty pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.

EQUITY AND OPPORTUNITY EMPLOYER
Equal Opportunity Employer.

This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

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