Marketing Director

Marketing Director

Strand Bookstore is hiring for a Marketing Director Position in East Village, New York City. Base pay starts at $33.65/hr. #TransparentPay #TransparentSalaries #NYCJobs #SalaryTransparency
Strand Book Store, also known as The Strand, is an independent family-owned bookstore known for having over 18 miles of new, used, and rare books with three locations operating in New York City. Established in 1927, The Strand is also known for its bookish gifts & merchandise (including the iconic Strand Tote), literary events, the Books by the Foot program, and its subscription services.
Job Description

The Communications Director will be responsible for building and driving all aspects of communications and marketing for Strand Book Store. They will work closely with the CEO, COO, and other departments to develop comprehensive marketing strategies to both promote and drive sales for the 94-year-old NYC institution. This individual will oversee the website, social media, email marketing, partnerships, subscription programs and work closely with creative to align in-store marketing with digital marketing. Responsibilities include:
Develop a 360 communications strategy by working with necessary internal and external parties to increase awareness of The Strand, both locally and internationally, while also driving digital sales via Strand Book Store
Works directly with senior management to develop marketing programs, design marketing strategies and implement marketing campaigns.
Develops and manages annual marketing budgets for the organization, regularly monitors expenditures; prepares summary assessments and reports.
Conducts market research and analysis, and establishes data management and tracking systems to improve the company's marketing efforts.
Ensure Strand Book Store (The Strand's primary e-commerce platform) is creatively and functionally aligned with the overall strategy by managing the teams responsible for back-end and front-end web development
Lead front end marketing efforts and develop new strategies for growth of ecommerce and brand awareness
Coordinate with stakeholders, and external partners, to promote success of activities and enhance the company's presence online and in the local marketplace
Strategizing and executing social media, email, SMS, and various other digital marketing platforms
Serves as public information contact, when appropriate
Oversee promotions and partnerships associated with Strand's subscription services (The Book HookUp and Pick of the Month)
Project manage creative development for digital and in-store creative as outlined in the overall communications strategy.
Develop monthly reports on performance analytics such as sales, social media engagement, and email KPIs
Work with location scouts and production companies for on-location film and TV shoots
Qualifications

3-5 years of Communications/Marketing Experience
Demonstrates strong emotional intelligence in interactions, negotiations, and communications
Demonstrated record of success in development, alignment, and deployment of communications strategies
Strong understanding of Google Analytics
Knowledge of digital and social media trends
Experience managing or overseeing teams both internal and external
Ability to generate ideas, both independently and in collaboration with others, and see through ideas to completion
Experience with media relations and communicating with reporters
Excellent oral and written communications skills
Strong analytical, problem solving, and project management skills
A love of books!