Director Of Marketing & Ai Growth

In-person

Build the Marketing Engine That Powers a 1,000-Transaction Real Estate Team

We are not looking for a traditional marketing manager. We are hiring a Marketing Architect—someone who will design, build, and scale a high-performance, AI-powered marketing machine. You will directly impact the growth of a top-performing real estate team scaling from 125 to 1,000+ transactions. This is a career-defining opportunity to lead, innovate, and dominate a local market using cutting-edge AI and growth systems.

About the Role
As the Director of Marketing & AI Growth, you will be the force multiplier behind our agents, brand, and growth engine. You will build scalable systems, implement AI-driven strategies, and train our team to execute at a higher level. This role is equal parts strategist, builder, and operator.
Compensation:

$65,000 - $100,000 yearly

Responsibilities:

Marketing Architecture & Systems
Build scalable, repeatable marketing systems and playbooks
Create automated workflows for lead generation, nurturing, and conversion

AI-Driven Growth
Implement AI tools to increase speed, output, and quality across all marketing channels
Use AI for content creation, SEO, ad optimization, and video production

Agent Enablement
Train agents to leverage AI in their own marketing and lead generation
Build plug-and-play marketing systems that agents can easily adopt

Brand & Market Dominance
Strengthen brand positioning in Salt Lake County
Execute campaigns that drive listings, buyers, and recruiting

Data & Optimization
Track, measure, and optimize all marketing efforts
Run ongoing tests to improve conversion rates and ROI

Qualifications:

AI Expectations (Non-Negotiable)
You must be actively using AI tools daily. This includes (but is not limited to):
ChatGPT / Claude for copy, strategy, and automation
Midjourney / DALLE for creative assets
Runway or similar for video production
AI-powered SEO, ads, and analytics tools

You Will Be Expected To:
Build AI workflows and SOPs
Train the team on AI usage
Continuously test and implement new tools

Key Outcomes & KPIs
Increase inbound leads and conversion rates
Improve agent adoption of marketing systems
Reduce marketing cost per lead
Increase listings and recruiting through marketing
Build scalable systems that support 300+ transactions and beyond

Non-Negotiables
Daily use of AI tools
High output and execution speed
Data-driven decision making
Ownership of results, not tasks
Ability to train and lead others

About Company
Zander Real Estate Team is a high-performing real estate team based in South Jordan, Utah. We are focused on delivering exceptional service to clients while building a strong, growth-oriented team culture.
Our Core Values:
Integrity:

We do the right thing, being honest in all we do.
Teamwork:

We hold each other accountable and make the team stronger.
Gratitude:

We choose gratitude and bring positive energy daily.
Growth:

We pursue disciplined growth and improve every day.
Care:

We serve first and exceed expectations every time.

#WHRE2

Compensation details:

65000-100000 Yearly Salary

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