Freelance Social Media/Channel Manager

Freelance Social Media Manager/ Channel Manager (Entertainment)
German Speaking

Be A Bear (part of the Spin Group) is a YouTube-first, social media agency working with some of the world’s biggest entertainment brands including MTV, Nickelodeon, Comedy Central, BET, Channel 5 and more. We specialise in audience growth, strategy, creative and reporting across YouTube, TikTok, Instagram, Facebook and beyond.

The Perfect Candidate
You’ve got experience growing digital channels and are now looking to take ownership of high-profile entertainment brands. You’re fluent in German and passionate about building audiences through smart strategy, sharp copy, and stand-out content.

You’re confident leading on channel direction, working directly with clients, and overseeing day-to-day delivery with precision and creativity. You understand how to make content perform - from ideation through to simple edits to upload - and you’re just as comfortable deep-diving into analytics as you are guiding a creative edit.

This role will focus on MTV Germany and Comedy Central Germany YouTube channels as well as other clients.

Role & Responsibilities

Fluent in German (spoken and written) with strong copywriting skills in both German and English.

Day-to-day management and strategic growth of MTV and Comedy Central Germany YouTube and other social channels

Develop content and platform strategies tailored to audience trends and brand priorities

Simple edits on existing IP content for the channels.

Own the full channel lifecycle - from planning and uploads to performance analysis and rights management.

Copy-writing experience for socials - specifically focusing on descriptions, titles, tags.

Experience creating thumbnails for YouTube.

Act as the main point of contact for the client, providing regular updates, insight-led reporting, and confident guidance.

Work closely with internal creative team, and junior team members to ensure quality and consistency where needed.

Analyse performance and optimise output - from titling and thumbnails to content mix and scheduling.

Stay across platform trends, YouTube algorithm changes, and competitor activity, particularly within the German-speaking market.

Feed into wider growth strategy across the Be A Bear portfolio and support in identifying new opportunities for development.

Requirements

1-2+ years’ experience working in digital, ideally in entertainment or media.

Proven success managing YouTube channels and/or social platforms with measurable growth.

Fluent German speaker, with strong written communication skills in both German and English.

Comfortable working directly with clients and presenting data-led insights.

Editing experience.

Strong grasp of YouTube and social media best practices - from algorithm dynamics to SEO and audience behaviour.

Experience managing or mentoring junior team members.

Proactive, organised, and able to manage multiple projects at once.

Passion for entertainment, pop culture, and youth media.

At Be A Bear, we foster a vibrant work environment that thrives on diverse perspectives and creative ideas. As strong advocates for inclusion and representation, we actively encourage applications from individuals of all backgrounds, regardless of race, disability, religion, gender identity, sexual orientation, or age.

Beyond compliance, we take pride in building a dynamic work environment that fosters creativity and champions inclusion, diversity, and representation.

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