Marketing Manager

GA Atlanta Headquarters, VA Richmond Innovation Design Ctr

Employment Type

Full Time

Date Posted

24-Apr-2026

Relocation Support

No

Description & Requirements
Smurfit Westrock (NYSE:SW) is the go-to leader and partner of choice in sustainable packaging. We are dedicated to creating efficient and scalable paper and packaging solutions to help solve complex packaging challenges. Guided by our values of safety, loyalty, integrity and respect, we are committed to delivering meaningful value for shareholders, customers, employees and the communities where we operate.

The opportunity
Smurfit Westrock is seeking a

Marketing Manager, Home, Beauty, Personal Care, & Healthcare (HBH)

to support organic growth across home, beauty, personal care, and healthcare end markets through insight-led, analytically-driven marketing strategies.

Reporting to the Director of Marketing, HBH, this role will focus on building a deep understanding of HBH end markets—including beauty, personal care, OTC healthcare, home care, and medical-related segment sand translating market and customer insights into targeted marketing strategies that support sales growth and portfolio adoption. A core emphasis of this role is end market analytics, identifying trends that influence packaging demand, materials, formats, sustainability expectations, and go-to-market opportunities.

How you will impact Smurfit Westrock

Serve as a marketing partner and point of contact for the HBH sales teams, supporting customer and segment-level growth initiatives

Support the development and activation of end market strategies by analyzing HBH end market data to identify priority sub-segments, emerging trends, and attractive profit pools

Review end market and customer analytics to understand trends impacting packaging demand, including product innovation, regulatory changes, sustainability requirements, channel shifts, and consumer behavior

Translate market insights into actionable marketing strategies, value propositions, and campaign priorities that help sales teams win with customers

Develop a strong working knowledge of Smurfit Westrock’s HBH portfolio of packaging solutions and assess applicability to customer and end market needs

Partner with innovation to identify portfolio gaps and provide insight-based input on new product or solution opportunities

Content Development

Collaborate with marketing communications to develop industry-relevant content, including thought leadership, sales tools, and case studies that demonstrate Smurfit Westrock’s HBH expertise

Support marketing communications in activating targeted campaigns for HBH customers and segments; track performance and share insights with sales and marketing partners

Build foundational expertise in HBH customer buying behaviors and decision drivers through close partnership with Sales and Design teams

Contribute to sales enablement efforts by developing training materials and messaging that improve sales credibility and demonstrates Smurfit Westrock’s differentiated value proposition with HBH customers

Assist with preparation for customer meetings, internal strategy discussions, and industry events

What you need to succeed

Bachelor’s degree in Marketing, Business, Analytics, or a related field

5+ years of experience in marketing, market intelligence, analytics, or a related commercial role

Experience in or exposure to Home, Beauty, Personal Care, or Healthcare industries (brand, packaging, CPG, or adjacent industries) preferred

Strong analytical mindset, with experience using data to identify trends, identify market sizes, and support strategic decisions

Demonstrated interest in end market analysis, customer insights, and understanding how external trends impact demand

Experience partnering with sales or cross-functional teams to support growth initiatives

Strong communication and presentation skills, with the ability to translate data into clear insights and recommendations

Comfort working in a collaborative, matrixed organization

Candidates are required to undergo a drug screening after receiving a conditional job offer, but before starting employment.

Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status or other characteristics protected by state or federal law.

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