Partner Marketing Specialist Remote, United States - Marketing

What You\'ll Do
Avalara is looking for a Senior Partner Marketing Manager to support the development and execution of partner marketing programs that drive pipeline and revenue growth across Avalara’s partner ecosystem.

Reporting to the Director of Partner Marketing, you are responsible for executing multi-channel, partner-led campaigns aligned to partner type, tier, and regional priorities. You will collaborate closely with Partner Management, Revenue Marketing, and Strategic Alliances to deliver full-funnel programs that generate demand, accelerate pipeline, and strengthen partner engagement.

This is a remote, US based position.

What Your Responsibilities Will Be

You will plan and implement partner marketing campaigns aligned to partner segment, tier, and regional priorities, ensuring messaging reflects partner offerings and joint value propositions

You will collaborate with Partner Managers and team members to build full-funnel campaign strategies that promote awareness, engagement, and conversion

You will manage multi-touch partner campaigns, managing deliverables, and content milestones to ensure high-quality launches

You will develop and implement partner channel strategies by segment or partner type, aligning campaign motions (e.g., referral, co-sell, co-marketing) to our goals

You will manage in-channel activation plans for assigned campaigns, ensuring targeting, cadence, and sequencing align with partner expectations and program goals

You will monitor and optimize campaign inputs to improve conversion rates, pipeline velocity, and overall program effectiveness

What You\'ll Need To Be Successful

4–6 years of experience in B2B marketing, with 3–5 years in partner marketing, demand generation, or channel marketing within a SaaS environment

3+ years of experience executing partner marketing programs that contribute to pipeline generation and revenue outcomes

Understanding of partner marketing motions, including referral, co-sell, and co-marketing programs

Experience building multi-channel campaigns using marketing and sales platforms such as Marketo, Salesforce, 6sense, and webinar/event tools (e.g., ON24)

Familiarity with applying AI tools for segmentation, targeting, and campaigns

Pay Range Details
The base pay range(s) below are provided in compliance with state specific laws. Pay ranges may be different in other locations.

Colorado $111,300 - $178,100 (annually)

Washington $111,300 - $196,700 (annually)

California $111,300 - $215,400 (annually)

NYC $122,900 - $215,400 (annually)

The pay range above is the general base pay range for a successful candidate in the state listed. The successful candidate’s actual salary/wage may be based on various factors, such as geographic location, candidate experience and qualifications, as well as market and business considerations. This role is eligible for an annual bonus based on individual and company performance, depending on the terms of the applicable plan and the employee’s role.

How We\'ll Take Care Of You
Total Rewards

In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses.

Health & Wellness

Benefits vary by location but generally include private medical, life, and disability insurance.

Inclusive culture and diversity

Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. We also have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship.

We\'re An Equal Opportunity Employer
Supporting diversity and inclusion is a cornerstone of our company — we don\'t want people to fit into our culture, but to enrich it. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law. If you require any reasonable adjustments during the recruitment process, please let us know.

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