Project Employee, Institutional Media Planner

WORK OPTION: The NBA currently provides eligible employees the option of working remotely one day per week.

This is a temporary position with an expected duration not to exceed (6) months.

Position Summary
This role will be critical in helping to create, implement and optimize institutional media plans for the NBA’s league initiatives. These plans utilize the NBA's owned media channels and partner-provided media inventory to support priority tentpoles, direct-to-consumer products, Global Partnerships and Social Responsibility initiatives.

The ideal candidate will have strong experience crafting media plans from a fixed/finite set of media assets and be comfortable managing multiple plans/priorities simultaneously.

Candidate must have a solid grasp of media planning (SOV, linear/digital media process, max separation, campaign execution, forecasting, media math) and use this knowledge to recommend plans that deliver on initiative objectives. This role will also work closely with Creative, Global Fan Marketing, Ad Trafficking, Sales, network partners, affiliate leagues, agencies, media vendors and various internal cross‑functional teams.

Major Responsibilities

Track and strategically plan for NBA’s domestic institutional media channels across various owned and partner national and local in‑game, TV, digital and audio channels

Input campaign planning for marketing initiatives inclusive of Tentpoles, Social Responsibility and DTC into NBA’s media planning system

Enhance media planning system user interfaces to streamline and increase efficiencies

Manage NBA’s rate‑card and understand current marketplace

Set up measurement and reporting across channels or assets (ex. tracking link creation or inputs into third party measurement)

Understand NBA’s strategic approach, channel parameters, fans userflows and brand guidelines during campaign execution (ex. messaging on various assets or creation of end‑cards)

Identify and stand up cross‑functional processes

Serve as subject matter expert through various internal/external meetings, presentations and shareouts

Required Skills and Knowledge

3+ years experience in a cross‑channel media planning role

Experience managing/executing upper and lower funnel media campaigns (from awareness to acquisition)

Meticulous attention to detail and strong organizational/time‑management skills

Knowledge of both linear and digital ad operations processes and media planning systems

Understanding of the sports media business and direct‑to‑consumer content landscape

Ability to work in a fast‑paced environment and adapt to changing business needs/scheduling realities

Ambitious self‑starter

Team player and connector

Strong communicator (written, verbal, visual)

Creative problem solver and analytical thinker

BA/BS required

Salary Range
$3,653.85 - $4,038.46 per biweekly period.

Benefits and Eligibility
Employees and/or eligible dependents may be eligible to participate in the following Company‑sponsored employee benefit programs: medical; short‑term disability; mental health coaching/therapy; and sick time.

Eligibility Note: Not all positions are eligible for these benefits; eligibility may vary by role.

We Consider Applicants For All Positions On The Basis Of Merit, Qualifications And Business Needs, And Without Regard To Race, Color, National Origin, Religion, Sex, Gender Identity, Age, Disability, Alienage Or Citizenship Status, Ancestry, Marital Status, Creed, Genetic Predisposition Or Carrier Status, Sexual Orientation, Veteran Status, Familial Status, Status As A Victim Of Domestic Violence Or Any Other Status Or Characteristic Protected By Applicable Federal, State, Or Local Law.

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