VP of Marketing - Publicly Traded AdTech Company

VP of Marketing

Seeking a VP of Marketing to build and lead the marketing function. This is a hands-on leadership role for someone who can set strategy and also ship the work. You'll own everything from brand positioning and go-to-market campaigns to content, demand generation, events, and sales enablement.
The person who thrives here will be equal parts strategist and operator. You'll partner closely with sales, product, and data teams to turn complex ad tech capabilities into clear, compelling narratives that resonate with brand marketers, agency leaders, and programmatic buyers. You'll also be the connective tissue between go-to-market and the broader global brand.
Responsibilities include:
Define and execute the overall marketing strategy, including brand positioning, messaging, and go-to-market plans across managed service and programmatic channels
Build, mentor, and lead a marketing team spanning content, demand generation, product marketing, design, and events
Own the narrative around advertising capabilities, translating technical innovations (LLM prompt data integration, intent signals, ID-less targeting) into stories that resonate with buyers
Drive demand generation programs that deliver qualified pipeline to the sales organization, including digital campaigns, thought leadership, webinars, and field marketing
Partner with sales leadership to develop high-impact sales enablement materials, pitch frameworks, competitive positioning, and category-level thought leadership
Lead the company's presence at key industry events and conferences, managing everything from strategy to execution
Collaborate with the global team to ensure consistent brand architecture while adapting messaging for the local advertiser markets
Own marketing analytics and reporting, using data to optimize spend, measure campaign effectiveness, and demonstrate ROI to leadership and investors
Stay ahead of industry trends around privacy, AI in advertising, programmatic evolution, and signal-based targeting, and translate those into marketing opportunities
Manage external relationships and vendor partnerships as needed
Requirements:
10+ years of marketing experience with at least 5 years in a leadership role, ideally in ad tech, martech, or digital media
Proven track record building and scaling marketing teams in high-growth B2B environments
Understanding of the programmatic advertising ecosystem, including DSP/SSP dynamics, audience targeting, publishers, brand KPIs, and measurement
Experience marketing AI-powered or data-driven products to sophisticated enterprise buyers
Strong storyteller with excellent writing skills and a sharp eye for design and brand consistency
Analytical mindset with experience using data to inform strategy and demonstrate marketing ROI
Experience managing budgets, agencies, and cross-functional stakeholders
Comfortable operating in a fast-paced, high-growth environment where priorities evolve quickly
Collaborative and resourceful, with a natural ability to work across sales, product, data science, and creative team