Marketing Strategy, Senior Associate

This Senior Marketing Associate role will support the Starter and Lower Mass customer segments with a focus on delivering advice, convenience and security to our customers through engagement strategies designed to increase retention, financial health, and digital adoption.

The Engagement marketing team is responsible for developing customer engagement strategies throughout the customer lifecycle. We are seeking to expand our team with a talented marketing associate who will help build customer engagement strategies to increase retention, financial health, and digital adoption while deepening customer relationships across the Consumer Bank and delighting our customers throughout their journey. This Senior Marketing Associate role will support the Starter & Lower Mass customer segments with a focus on delivering advice, convenience and security to our customers.

Job responsibilities

Works across the engagement team to help identify opportunities to improve the customer experience, drive innovation and deliver business results for the Starter & Lower Mass customer segments

Support campaign strategy, planning and implementation of Consumer Bank engagement marketing initiatives across the customer lifecycle

Contribute to the engagement strategy utilizing omni-channel approaches inclusive of all channels: branch & banker, digital, email and owned/paid media channels

Partner with Digital, Marketing, Product, and Sales organizations with key focus on segment-specific needs

Develop test and learn agenda by working across the cross-functional team

Recommend solutions and testing plans to improve customer experience, focused on removing customer pain points and roadblocks specific to the Starter & Lower Mass customer segments

Partner with Analytics team to build robust performance score card to continually evaluate and optimize program objectives and results

Partner heavily with the Digital and Analytics Centers of Excellence in all aspects from opportunity identification through implementation

Required qualifications, capabilities and skills

4-year degree in Marketing, Advertising, Communications, Digital/Technology or Business Management

4+ years of marketing experience with proven track record in direct-to-consumer or digital marketing strategy, innovation and customer experience

Knowledge across all communication channels including web, email, SMS, push notifications, in-app messaging, and paid/display media

Financial services industry experience and experience in the Mass customer segment is a plus

Develops strong partnerships; leads through collaboration; recognized as a team player

Proven ability to take initiative, influence others, and achieve results

Skilled and comfortable at working in a highly matrixed organization

Strong analytical, problem solving and planning skills

Can manage multiple projects simultaneously within tight deadlines

Comfortable with continuously changing priorities

Excellent written and verbal presentation skills

Highly proficient in Microsoft Excel and Power Point

Preferred qualifications, capabilities and skills

Highly curious and never settles for “good enough”

Data-driven and analytical, while also a creative thinker

Relentlessly focused on customer experience

Focused on marketing that drives quantifiable business results

Detail- and financials-oriented, with rigorous management of both

Loves testing and learning, taking calculated risks with a startup mentality (build-from-the-ground-up)

Rolls up sleeves to set strategic direction and drive implementation, while keeping the big-picture view across all channels (web, mobile, email, paid/display)

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