Social Media & Video Marketing Agent

The Social Media & Video Marketing Agent at Smoky Mountain Resorts is responsible for bringing our brands to life across social platforms through compelling storytelling, high-quality video, and engaging content. This role is highly executional and creative, with a strong emphasis on short-form video, on-property content capture, and daily social engagement .

You will manage social media for a diverse hospitality portfolio, including the largest waterpark resort in Pigeon Forge, a boutique hotel, and an indoor/outdoor waterpark condo resort. Working closely with the Digital Marketing Strategist and revenue team, this role ensures social media efforts support brand awareness, guest engagement, and revenue-driving initiatives.

Primary Duties & Responsibilities
Social Media & Video Content Creation

Plan, shoot, edit, and publish short-form video content for Instagram, Facebook, TikTok, and emerging platforms

Capture on-property content including rooms, amenities, waterparks, dining, events, and guest experiences

Stay current on social trends, audio, formats, and platform best practices, adapting content quickly and creatively

Social Media Management & Execution

Manage day-to-day posting, scheduling, and engagement across all resort social channels

Write engaging captions that reflect brand voice while encouraging interaction and conversion

Monitor comments, messages, and trends to maintain a strong and responsive brand presence

Brand & Visual Consistency

Ensure visual storytelling aligns with brand standards across all Smoky Mountain Resorts properties

Maintain consistency across multiple brands while highlighting each property’s unique personality

Support on-site marketing visuals and signage as needed

Execute social components of marketing campaigns developed by the Digital Marketing Strategist

Collaborate with internal teams on promotions, events, seasonal campaigns, and new offerings

Assist with influencer visits, content creation, and partnership activations

Performance Tracking & Optimization

Track and report on social performance metrics including reach, engagement, and video views

Use insights to refine content strategies and improve performance over time

Share trend observations and content opportunities with the marketing team

Creative Asset Development

Support photography and videography needs for marketing initiatives

Organize and maintain a content library for ongoing and future use

Ideal Candidate Profile

Strong video-first mindset with hands-on filming and editing experience

Comfortable being on-property and capturing real-time content

Deep understanding of social media platforms, especially Instagram and TikTok

Creative, organized, and able to manage multiple brands and deadlines

Experience in hospitality, tourism, lifestyle, or entertainment marketing preferred

Collaborative team player who thrives in a fast-paced, seasonal environment

Skills / Knowledge / Experience

Associate’s or Bachelor’s degree in Marketing, Communications, Digital Media, or a related field preferred but not required

1–2 years of social media or digital marketing experience, internships or freelance work preferred

Strong written communication skills with solid grammar and attention to detail

Basic understanding of social media platforms (Facebook, Instagram, TikTok, etc.) and content trends

Ability to assist with content creation, scheduling, and day-to-day account management

Comfortable using tools such as Canvaand basic photo/video editing software (Adobe tools a plus, but not required)

Organized with the ability to manage multiple tasks and meet deadlines

Willingness to learn, take feedback, and grow within the role

Basic understanding of social media analytics (engagement, reach, etc. )

Years of Service Getaway (receive a company paid vacation after a year of service)

401k with 4% company match

Health, dental, and vision insurance for $29 per week

Paid Time Off

Sick Time

Maternity/Paternity Leave

Professional Growth Opportunities

Tuition Reimbursement

Employee Discounts

Essential Functions
Specific vision abilities required for this job include peripheral, distance, close, and depth perception and the ability to adjust vision focus. The employee is regularly required to talk, hear, and sit, use hands to finger, touch, handle, and feel. The employee is frequently required to stand, walk, climb and descend numerous flights of stairs consistently. The employee is required to use hand, arm, and leg to reach, bend, push, pull, stoop, kneel, and crouch. The employee must occasionally lift and move up to 50 pounds daily on their own. Ability to tolerate various temperatures while working outdoors. This position requires continuous ability to remember information.

Collier Development Company is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Collier Development Company drives a warm and welcoming culture where ideas and decisions from all people support our efforts to be relevant in an ever-changing world.

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